IFAW: Guts

Disgusting, isn't it?

Advertising Agency: Republic of Everyone/Happy Soldiers, Sydney, Australia
Creative Director / Art Director / Copywriter: Happy Soldiers
Photographer: Adrian Lander
Retoucher: Electric Art
Released: December 2007


monicamexico's picture
830 pencils

Yes, and meaningless. There's no call to action.

w plus k_ad's picture
w plus k_ad
19 pencils

The URL stopwhaling.com.au is enough of a call to action for me.

Although I question how many of these really ran. One, maybe two. I mean, come on. All those guts have to come from something. If they ran more than two, we'll soon be seeing an all new poster campaign:

"Stop the senseless killing of animals to use their innards in 'Stop Whaling' posters."

Rog's picture
6092 pencils

So cynical for one so young.

>>>> That's not an ad. THIS is an ad.

Davosk's picture
4815 pencils

You don't think they'd be real guts, do you? This is advertising, we don't shoot real food for ads either.

Yokel's picture
604 pencils

We do.

Nolan's picture
189 pencils

Powerful. I like it!

Skotte's picture
24 pencils

That poor mermaid!

kgeiger's picture
7176 pencils


Guest's picture


doubleturban's picture
118 pencils

A big burden, the creators should have been whacked by that tennis racket!

Rog's picture
6092 pencils

Spoken like a true planner.

>>>> That's not an ad. THIS is an ad.

Charlie Pratt's picture
Charlie Pratt
427 pencils

As much as I hate the phrase "call to action," I think I agree. Like a bowl of cereal with no milk or something more comparatively relevant.


alpesh_4_u's picture
4 pencils

what they want to communicate???

Spanky's picture
4899 pencils

i doubt even one ran. looks like they took a picture of some guts against a wall. then photoshopped in the poster.

drunk dave's picture
drunk dave
1066 pencils

It was for a poster/art installation. So yes, it ran. And no, I didn't do it so I'm not being biased. And f me, but this is powerful imagery that gets the message across. Although the same could be said for having a MacDonalds burger.

Spanky's picture
4899 pencils

if it ran, it's not bad. but it's a little hard to believe they would or could leave a pile of guts to rot on the sidewalk. aside from the obvious health code violations, it would more likely piss people off at the organization than the whalers.

drunk dave's picture
drunk dave
1066 pencils

Go to www.bestadsontv.com and get a full run down of the campaign.

Spanky's picture
4899 pencils

thanks for the link. but if they submitted a fake ad to one site, why wouldn't they submit it to another?

Tincho's picture
1093 pencils

I like it.

(Answer for W Plus...: You dont have to be killing dogs or cats in the streets to get those guts, you can get them from a butchers shop, or something like that)

Bye's picture
1466 pencils

So the message is to stop whaling because it's disgusting? You could say the same of the fabrication of sausages and considering the edges of the poster, this looks like a shop.

justpassingby's picture
1368 pencils

what a waste of minced meat, they couldve fed a few hungry people with that!

dr.look's picture
53 pencils

i like it - and so does my dog. where is it?

Luz Valdez's picture
Luz Valdez
64 pencils

This is so burdensome. Can you whack them with rotten, oversized shoes and tennis racket, especially the wanabe?

jonybeta's picture
364 pencils

Growsssssssssss, like it.

Jonathan Betancur

LimitedTimeOffer's picture
200 pencils

I'm sure it's actually just a bunch of rope/twine painted red and epoxy glued together.

absoluties's picture
504 pencils

And why is the Peta ad, where the person is beating up another for there coat, any better?

Mr. Fireman's picture
Mr. Fireman
34 pencils

Nice one

xhp's picture
543 pencils

Urk, too much to me :x

Guest's picture

but it away

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