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IFAW: Guts
Disgusting, isn't it?
Advertising Agency: Republic of Everyone/Happy Soldiers, Sydney, Australia
Creative Director / Art Director / Copywriter: Happy Soldiers
Photographer: Adrian Lander
Retoucher: Electric Art
Released: December 2007
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Comments
Yes, and meaningless. There's no call to action.
The URL stopwhaling.com.au is enough of a call to action for me.
Although I question how many of these really ran. One, maybe two. I mean, come on. All those guts have to come from something. If they ran more than two, we'll soon be seeing an all new poster campaign:
"Stop the senseless killing of animals to use their innards in 'Stop Whaling' posters."
So cynical for one so young.
>>>> That's not an ad. THIS is an ad.
You don't think they'd be real guts, do you? This is advertising, we don't shoot real food for ads either.
We do.
Powerful. I like it!
wow. nice.
Ad(dicted)
That poor mermaid!
LOL!
A big burden, the creators should have been whacked by that tennis racket!
Spoken like a true planner.
>>>> That's not an ad. THIS is an ad.
As much as I hate the phrase "call to action," I think I agree. Like a bowl of cereal with no milk or something more comparatively relevant.
http://www.charlieprattdesign.com
what they want to communicate???
i doubt even one ran. looks like they took a picture of some guts against a wall. then photoshopped in the poster.
It was for a poster/art installation. So yes, it ran. And no, I didn't do it so I'm not being biased. And f me, but this is powerful imagery that gets the message across. Although the same could be said for having a MacDonalds burger.
if it ran, it's not bad. but it's a little hard to believe they would or could leave a pile of guts to rot on the sidewalk. aside from the obvious health code violations, it would more likely piss people off at the organization than the whalers.
Go to www.bestadsontv.com and get a full run down of the campaign.
thanks for the link. but if they submitted a fake ad to one site, why wouldn't they submit it to another?
I like it.
(Answer for W Plus...: You dont have to be killing dogs or cats in the streets to get those guts, you can get them from a butchers shop, or something like that)
So the message is to stop whaling because it's disgusting? You could say the same of the fabrication of sausages and considering the edges of the poster, this looks like a shop.
what a waste of minced meat, they couldve fed a few hungry people with that!
i like it - and so does my dog. where is it?
This is so burdensome. Can you whack them with rotten, oversized shoes and tennis racket, especially the wanabe?
Growsssssssssss, like it.
http://micorazontusmanos.blogspot.com/
I'm sure it's actually just a bunch of rope/twine painted red and epoxy glued together.
And why is the Peta ad, where the person is beating up another for there coat, any better?
Peace, love and lots of good ads.
Fight against whaling should never stop. If you want check this one of my own. I did it 8 years ago for Greenpeace.
http://advertisingrescue.blogspot.com/2007/12/blog-post_5684.html
Urk, too much to me :x