IFAW: Evolution
As a result of our actions, CO2 levels in the atmosphere are expected to double by 2100, raising global temperatures 1.4 to 5.8 degrees Celsius.
Advertising Agency: Ogilvy & Mather, Beijing, China
Creative Director: Jacky Lung
Art Directors: Zhong Shi, Neo Zhou
Copywriters: Qing Duan, Matthew Curry
Illustrator: Wenpu Liu
Released: March 2007
14 Comments
never seen the whole ape to man evolution thing used in an ad. oh wait, yes i have.
Using the ape to man evolution thing! what an origional idea!
But going around the tube? sure you haven't seen it
that man with the Spade is totally unrequired.
ideas....30 minutes nahi toh free.
They put him in so the the figures go bend again. It does not only imply that we shoot what we were, but we go back to being animals. This is visualised by the way they are walking. The ape is on fours and then a bit straighter, while we are going back towards al fours.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I think ur wrong Min...The man with the gun shoots the primate/ape from the beginning. I think thats the message here.
"Sex sells. Truth even better."
A friend
Yes, so we are going back to being the animals we were. But we arent even smart enough to understand it and not hunt our own kind/species. Ape shall not kill ape - Planet of the apes
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Destroy wildlife = destroy yourself. Simple and works
"Sex sells. Truth even better."
A friend
really bad ad..
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Hey madafaka, do you actually like anything or does it just make you feel better to say "bad ad". What happened? Did you post some of you own work and it got canned?
Cool new twist on the old visual. :)
>>>> That's not an ad. THIS is an ad.
I agree. Nice work.
"Sex sells. Truth even better."
A friend
The ape-man evolution idea will be used for ever!!! but giving it twists like this one, makes it a Really Good Ad....and Minimum, I agree with your point of view...
The whole point of the illustration is to promote hunting in the nude. I always hunt in the nude.