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Creeper

Agency: 
Published/Aired: 
January 2003
1261
Description: 

Ambient advertisment created by Lifelounge, Australia for Ice Awareness, within the category: Public Interest, NGO.

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Art Director: David Ponce de Leon
Copywriter: Laura Hunter
Plastic artist / sculptor: Corey Thomas

Comments (14)

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Highest Rated

p_hollis's picture
p_hollis
Activity Score 34

The artist Corey Thomas added "growth" once a week. It's either painted or some sculptural element, I can't tell which. And it's not supposed to be visually appealing, think of the subject matter. This isn't a cosmetic or perfume ad. The creepy and negative imagery is perfectly mated to the idea behind the message. You shouldn't want to have this in your garden, you should be repelled, that's the point.

chen115chen's picture
chen115chen
Activity Score 164

cool and beautiful

cullers's picture
cullers
Activity Score 332

I agree. The billboard is actually quite beautiful with the creeping weed. I guess the question is - SHOULD it be beautiful or should it be dirty and disgusting as the copy and the drug suggest?

mpindy's picture
mpindy
Activity Score 165

agree.

Kaliman's picture
Kaliman
Activity Score 4

Beautiful? I find it quite disgusting. It looks like the 'Sleepy Hollow'. I woulnd't like a black creepy thing like that in my garden! I suppose beauty is in the eye of the beholder. But I really like the thought behind this piece, the reference on how it can take your life over and the creepiness of it all. Also the way it was done over time. Really cool. Well done.

ypyng chong's picture
ypyng chong
Activity Score 39

Nice!!!!!

jazarah's picture
jazarah
Activity Score 1262

amazing

walkingbuddha's picture
walkingbuddha
Activity Score 188

This is great. Even if it's almost identical to Leo Premutico's skin cancer one done in Sydney a few years ago, it's fantastic to see a real client buying real good stuff in Australia.

alvinpck's picture
alvinpck
Activity Score 1467

It's kinda nice, but it takes too long.

...
http://alvinpck.deviantart.com/gallery/

Alistair C.'s picture
Alistair C.
Activity Score 692

brilliant, good job!

Wordnerd's picture
Wordnerd
Activity Score 6692

What? this is so fake! "the billboard changed every week"?? thats not possible without ripping the creeper.

Apart from that: the fact, that fertilizer is a part of ice shown like that, is not a good insight. for me, this is a very complicated way to miss the point.

a2o's picture
a2o
Activity Score 139

Well too slow... Campgn developed for generating PR and then creating awareness out of it..

On its own its NOT going to Succeed... though its looks gr88!!!

Kaliman's picture
Kaliman
Activity Score 4

Hey Wornerd, If you don't like it, it's O.K, you don't have to. But don't accuse it of being fake. I live a few streets away and saw it growing with my own little eyes. Just Google 'ice is a dirty drug billboard' and read the articles on it. It's very easy. And it will save you looking like a cockhead in front of all the aussies that saw it running live. You're very welcome.
'With whatever measure you measure, it will be measured to you'.

Wordnerd's picture
Wordnerd
Activity Score 6692

ok i take my accusation of fake back. but how the hell do you change this billboard once a week?

p_hollis's picture
p_hollis
Activity Score 34

The artist Corey Thomas added "growth" once a week. It's either painted or some sculptural element, I can't tell which. And it's not supposed to be visually appealing, think of the subject matter. This isn't a cosmetic or perfume ad. The creepy and negative imagery is perfectly mated to the idea behind the message. You shouldn't want to have this in your garden, you should be repelled, that's the point.

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