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10 comments

puppiepoppy's picture
puppiepoppy
1636 pencils

Those guys in the shots doesn't seem to give a shit about the message on the giveaway, it seems.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Heh, I like. Though I don't think it wll stop anyone from smoking...it may make them laugh.

gmint7's picture
gmint7
2685 pencils

:::J:::

"our campaign is to engage people not to smoke, ... here's a lighter for you."

congrats

:::J:::

Rachel.Mann's picture
Rachel.Mann
450 pencils

lol, good point.
Maybe when ignited it incinerates the smoker's face. That way, they'll see a flash of light....right before they die!

puppiepoppy's picture
puppiepoppy
1636 pencils

I THINK THIS IDEA WOULD WORK IF THE AGENCY GIVES THEM FREE TAKE-AWAY CIGARETTES TOO! Heck, maybe even a reply coupon where the agency can use their award entries $ to send them free coffins. Hehehee. Why waste the money on award entries?

groovyspoon's picture
groovyspoon
57 pencils

Free lighters and matches? Awesome!
As for the idea... weak! Just doesn't really get the point across. In a way... it could almost encourage people to continue smoking...
"Oh darn, I have nothing to light my cigarette with tonight, looks like I will just have to... Oh wait..."

but_why's picture
but_why
280 pencils

Pony

reactor's picture
reactor
294 pencils

It is too cluttered to make a clear statement.A bright flash of light is not bad ALWAYS. What about flash photoghaphy yielding great photographs? The copy in this ad will be much better reading-
FLICKER OF DEATH. and by the way the photography could have been much better.

Reactor

phoamcor's picture
phoamcor
1284 pencils

dumb

AERC's picture
AERC
61 pencils

very dumb

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