IBM Partnership Center: Just Down The Hall

Full technical support that feels like it's just down the hall.

IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.

Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi