IBM Partnership Center: Just Down The Hall

Full technical support that feels like it's just down the hall.

IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.

Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi

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13 comments

klaussnow's picture
klaussnow
1677 pencils

its nice, but tech support is already down the hall for me...oh yeah, and I use a Mac

... its already been done...

What the Hell's picture
What the Hell
114 pencils

Good idea but not effective
Doesnt work for IBM

copycomoelcopi's picture
copycomoelcopi
822 pencils

why not?

What the Hell's picture
What the Hell
114 pencils

IBM technical support should be always close to its clients. Not using fake door but a real one. A sticker cant fix a computer.

puppiepoppy's picture
puppiepoppy
1636 pencils

I really liked this alot! Great idea that works well in the office environment. I guess it's a simple demonstration that the service is always within reach (like it's next to you) whenever you need it. Obviously a sticker can't fix a computer, even a fool knows that...it's just an anology!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

never change a running system, apple !!!

esia's picture
esia
239 pencils

MACINTOSH = Most Aplication Crashes If Not The Operating System Hangs ;-)

ziadhdn's picture
ziadhdn
104 pencils

what if a new employer passed through the door????

puppiepoppy's picture
puppiepoppy
1636 pencils

Ziadhdn,

Well, I guess you need to GIVE THE BUTT to that employer immediately! :D

Yokel's picture
Yokel
604 pencils

Works nice in a photo, because we've only got one view point, but if you move 2 metres to the side it's gonna look wacky.

puppiepoppy's picture
puppiepoppy
1636 pencils

I like the way how they positioned the posters by the long walkway/ corridors....in that way, it will maximize the impact of the idea.

djspiralz's picture
djspiralz
491 pencils

oooohhh, that's really nicee!!! i really like this media use...

specially for IBM, Apple won't need to do this ;)

spacecadetglow's picture
spacecadetglow
247 pencils

strange. without reading the explanation, i thought this was a print ad depicting IBM tech support as the bathroom. you know, when people ask where is the bathroom? "just down the hall."
i'm not sure which i like better, my original thought or the actual ad.

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