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IBM Partnership Center: Just Down The Hall
Full technical support that feels like it's just down the hall.
IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.
Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi
Comments
its nice, but tech support is already down the hall for me...oh yeah, and I use a Mac
Good idea but not effective
Doesnt work for IBM
why not?
IBM technical support should be always close to its clients. Not using fake door but a real one. A sticker cant fix a computer.
I really liked this alot! Great idea that works well in the office environment. I guess it's a simple demonstration that the service is always within reach (like it's next to you) whenever you need it. Obviously a sticker can't fix a computer, even a fool knows that...it's just an anology!
"Bowww Wowww"
never change a running system, apple !!!
MACINTOSH = Most Aplication Crashes If Not The Operating System Hangs ;-)
what if a new employer passed through the door????
ziad hamdan
Ziadhdn,
Well, I guess you need to GIVE THE BUTT to that employer immediately! :D
"Bowww Wowww"
Works nice in a photo, because we've only got one view point, but if you move 2 metres to the side it's gonna look wacky.
I like the way how they positioned the posters by the long walkway/ corridors....in that way, it will maximize the impact of the idea.
"Bowww Wowww"
oooohhh, that's really nicee!!! i really like this media use...
specially for IBM, Apple won't need to do this ;)
strange. without reading the explanation, i thought this was a print ad depicting IBM tech support as the bathroom. you know, when people ask where is the bathroom? "just down the hall."
i'm not sure which i like better, my original thought or the actual ad.
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