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HyaVita: Wrinkles

HyaVita: Wrinkles
Your rating: None Average: 8.3 (35 votes)

Advertising Agency: Reforma, Sofia, Bulgaria
Creative Director: Martin Dimitrov
Art Director: Boris Bratkov
Copywriter: Tsanka Krousheva
Released: May 2008

11 Comments

awenindo's picture 223 pencils

smoothing out wrinkles doesn't seem damn interesting...but the technology definitely is...

NatalieM's picture 1693 pencils

Agreed. Cool technology.

mark3r's picture 1385 pencils

Impressive, this opens doors to a whole new medium...

:::MARK3R:::

SeanMartin's picture

A similar idea (not close enough to say these guys were ripping them off, BTW) was used a couple of years ago for a large trade show exhibit that had an interactive video wall of gigantic blades of grass -- as you walked past it, the grass moved. It was a very cool effect.

sapiringo18's picture 4 pencils

So cooool!!... This reflects the importance of knowing the technology around us so we can pull things like this... This opened my mind a lot, cool btl...

sneakyhands's picture 1871 pencils

if people wanted to touch wrinkles, they wouldn't be so bad.

i'm now imagining a lottery ticket the size of an aircraft carrier.

Swiss's picture 39 pencils

Nevermind if the cream works or not the campaign sure does! i bet kids had a lot of fun time smoothening out those wrinkles on screen!

stay hapy folks!
:)

CGilb09's picture 577 pencils

I especially like how it uses children to pull in the mothers. I often forget such tactics are options. Cool stuff.

Tweet tweet: @ThisAbility

dthlb72's picture 495 pencils

why don't they just put skin.

des4graphic's picture 282 pencils

cool technology

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\\Graphic in every where.... look around you!\\

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\\Graphic in every where.... look around you!\\

stevenc's picture 27 pencils

I am amused after watching this interactive advertising of beauty product which makes easy smoothing wrinkles out. This kind of advertisements will really add value to product as well as brand. Steven Wyer

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