Hutch Ranga Shankara Theatre Festival 2006: Incidents

Everyone loves drama, be it in cinema or real life. Based on this insight, we planted professional actors in various locations to enact scenes from real life. The audience was unaware they were staged and got completely involved in the drama. At this point, we held out boards that read, ‘For more drama, come to Ranga Shankara’ and distributed leaflets with the festival schedule. These scenes were staged in English and Kannada at 25 different locations and were captured on hidden camera. They were successful in generating interest and all the shows were sold out a week in advance.

You can watch the hidden camera videos: Java City, Cubbon Park, Caesars Restaurant.

Advertising Agency: Ogilvy & Mather, India
Creative Director: Malvika Mehra, Amit Akali
Art Director: Ra - Ben Almeida, Kaveri Bhise
Copywriter: Viju Menon, Chethna Suryakumar
Account Executives: Kapil Arora, Priyancka Nagarajan, Smrithi Ramanujam
Released: September 2006

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5 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

this is d ultimate new campaign i've seen! fab work...hs won all possibl awards n will sweep more of em im sure...way 2 go guys!

~ old habits die hard, older ones never do ~

ManchuChanchu's picture
ManchuChanchu
701 pencils

N-E-A-T-!

Chris's picture
Chris
1987 pencils

india definatley pulls off the best stunts. this is great.

Joe76's picture
Joe76
772 pencils

Great job! Two thumbs up!

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