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Comments (19)

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Highest Rated

KimKong's picture
KimKong
Activity Score 198

I love this ad. Hunger is a huge deal that should overwhelm people, and I think it's great that that's represented physically. I just wonder if you had to see it in a panoramic view like this to get it. With the way people ignore surroundings, I wonder how many people were up close and thought, "This is a huge display of canned goods!" Regardless - I love everything about this, particularly because it's a cause that I hold close.

djakuza's picture
djakuza
Activity Score 517

good idea, exacatly the same idea like the AIDS campaign a few days ago, but simple and clear. ;)

chet21's picture
chet21
Activity Score 2

Yeah I remember, this piece won the CanadaCannes Young Creatives contest last year. These guys actually won a trip to Cannes for this work. Really cool stuff!

Cash White's picture
Cash White
Activity Score 66

Nice work guys!

Tincho's picture
Tincho
Activity Score 1093

Great.

I agree with djakuza, but its ok anyway.

banana tom's picture
banana tom
Activity Score 40

Not so

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

People get excited when they see the word HUNGER spelled out and that might get them to buy a can or two.
Not so much when it's HIINLEH, and the food drive comes to an abrupt hault...

Anyway, a nice gimmick.
I like it.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

it's not just that the word hungry is spelt out it's that when people buy the cans a food where the money is donated to the cause the word hungry starts to disappear. so it's illustrating how you buying a can of soup will help make hungry disappear. i think it's brilliant.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Hunger. The word is "hunger."

And it seems the way it works is that you buy a can and you THEN take it to your local food bank yourself. I think that's pretty fucked up.
But the message is very clear (for a limited time only...)

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

nice simple work.i like

Kateter's picture
Kateter
Activity Score 2029

even if it was just a POS, this would be good.
connected with a good cause makes it great.
superb job!

lorem_ipsum's picture
lorem_ipsum
Activity Score 196

Hünger... =)
just good that canadians don't use umlauts...

The good lord's picture
The good lord

This is good, AIDS is bad...in general.
AIDS steals lives...and ideas.
Dot dot dot...dot dot dot.

juliancito's picture
juliancito

exageradamente bueno, magnanimooo

Jack Payne's picture
Jack Payne

Generally overlooked is that Leo Burnett is one of the best consumer food products ad agencies ever. What better promo than this?

Great post, Kiwi. Really enjoyed it.

Guest's picture
Guest

Except this isn't the work of Leo Burnett.

This was work submitted for a Young Creatives competition, the Canada Cannes Young Creatives competition. A brief was given where anyone under the age of 28 could submit an idea for their chance to win a trip to Cannes.

This team from Leo Burnett submitted this ad. It wasn't an ad created by Leo Burnett.

Campbells is handled by BBDO.

In fact, if the client (who sponsored the competition) really liked the idea, they could have actually bought the rights to it and ran it. But they didn't.

So technically, "Leo Burnett" shouldn't be in the credits as it gives the impression that the agency came up with the idea.

In all seriousness, Steve is an awesome writer and Anthony is equally talented.

BiggerLogo's picture
BiggerLogo
Activity Score 4

Nice... I like it a lot...

Mr.Top's picture
Mr.Top
Activity Score 728

IT works better for the Condoms.

Guest's picture
Guest

Great idea!

KimKong's picture
KimKong
Activity Score 198

I love this ad. Hunger is a huge deal that should overwhelm people, and I think it's great that that's represented physically. I just wonder if you had to see it in a panoramic view like this to get it. With the way people ignore surroundings, I wonder how many people were up close and thought, "This is a huge display of canned goods!" Regardless - I love everything about this, particularly because it's a cause that I hold close.

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