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24 comments

primo_susto's picture
primo_susto
440 pencils

this is good

djakuza's picture
djakuza
517 pencils

cannes winner...

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Awesome idea.

They should add an 'after' image to this layout to show it completed.

davegregory's picture
davegregory
42 pencils

tip top idea, very responsibubble of them

cperry's picture
cperry
280 pencils

Nice connection and fresh. kudos

Zekin's picture
Zekin
102 pencils

for me is disgusting...

nice idea, but disgusting...

bertie's picture
bertie
54 pencils

Really good, interesting idea...though to be truly great we really need to see if it worked and people actually added gum and made the picture (not just the agency guy that's featured in this shot). It would then be great to see what it looked like after people added gum to it. This I feel will hold the concept back at Award shows.

Garg0yle's picture
Garg0yle
144 pencils

Top Gun!

alvinpck's picture
alvinpck
1467 pencils

Fantastic idea and great used of medium.
But a little gross. Especially when you are pressing gums besides other people's.

...
http://alvinpck.deviantart.com/

partho's picture
partho
46 pencils

would'nt it be better if the line drawings could be of famous Australian landscapes?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Interesting idea. But I ain't never touching that saliva-covered, germ-infested board with my exposed bare fingers!

everartz's picture
everartz
7589 pencils

indeed this is really good and responsible work...
--
Everartz

| Everartz |

daniel ieraci's picture
daniel ieraci
333 pencils

Brilliant on every level. Absolutely love it.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Top Gum!

jawtok's picture
jawtok
183 pencils

Really good idea, specially for the creatives out there who are very "nature" conscious! But I agree with some of you guys about not wanting to touch other people's chewing gums, it does sounds gross. I also like Patho's comment about it would be a bonus to have Australian landscapes or to have a more appropriate/clever picture instead of an arb picture of Marilyn Monroe. Really good concept though!

luigi bindi's picture
luigi bindi
8 pencils

very very good ad...
next gold in cannes

Michael Wolmans's picture
Michael Wolmans
94 pencils

This is terrible

Bye's picture
Bye
1468 pencils

It's a nice idea, but it's nasty and certainly not very pretty to look at. Not very convincingly presented either, it's jut not there yet.

timcurrysbadaccent's picture
timcurrysbadaccent
83 pencils

Hubba Bubba, now in bitter flavour!

Tinglow's picture
Tinglow
614 pencils

I doubt if chewing gums come out in so many flavours and colors...I don't think the painting will ever be complete. But this really is an effective idea. Rock on DDB!

teenie's picture
teenie
1894 pencils

I love it! Way to get people interacting with your ad. Brilliant idea.

pooja gadodia's picture
pooja gadodia
86 pencils
johnstone's picture
johnstone
24 pencils

Possibly a contender for a FAB Award!

ryanfluet's picture
ryanfluet
105 pencils

Already done in march '07 on the american reality show "kid nation."

good in principle, disgusting in outcome.

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