Gum by numbers.
Every little bit helps keep Australia beautiful.
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Typographer: Jason Young
Art Directors: Iggy Rodriguez
Copywriter: Iggy Rodriguez
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
24 Comments
this is good
cannes winner...
Awesome idea.
They should add an 'after' image to this layout to show it completed.
tip top idea, very responsibubble of them
Nice connection and fresh. kudos
http://www.chrisperryad.com
& http://blog.chrisperryad.com
for me is disgusting...
nice idea, but disgusting...
Really good, interesting idea...though to be truly great we really need to see if it worked and people actually added gum and made the picture (not just the agency guy that's featured in this shot). It would then be great to see what it looked like after people added gum to it. This I feel will hold the concept back at Award shows.
Top Gun!
ShanGhai!
Fantastic idea and great used of medium.
But a little gross. Especially when you are pressing gums besides other people's.
...
http://alvinpck.deviantart.com/
would'nt it be better if the line drawings could be of famous Australian landscapes?
look who's watching!
Interesting idea. But I ain't never touching that saliva-covered, germ-infested board with my exposed bare fingers!
indeed this is really good and responsible work...
--
Everartz
| Everartz |
Brilliant on every level. Absolutely love it.
Top Gum!
Really good idea, specially for the creatives out there who are very "nature" conscious! But I agree with some of you guys about not wanting to touch other people's chewing gums, it does sounds gross. I also like Patho's comment about it would be a bonus to have Australian landscapes or to have a more appropriate/clever picture instead of an arb picture of Marilyn Monroe. Really good concept though!
very very good ad...
next gold in cannes
Ciao a tutti belli e brutti...
This is terrible
It's a nice idea, but it's nasty and certainly not very pretty to look at. Not very convincingly presented either, it's jut not there yet.
Hubba Bubba, now in bitter flavour!
I doubt if chewing gums come out in so many flavours and colors...I don't think the painting will ever be complete. But this really is an effective idea. Rock on DDB!
---
It comes just like that!
I love it! Way to get people interacting with your ad. Brilliant idea.
http://www.watshow.com
brilliant
http://www.watshow.com
Possibly a contender for a FAB Award!
Already done in march '07 on the american reality show "kid nation."
good in principle, disgusting in outcome.