ADVERTISING

Huawei

Fountain of Wealth projection

Agency: Saatchi & Saatchi

Description

Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.

This professional campaign titled 'Fountain of Wealth projection' was published in China in November, 2012. It was created for the brand: Huawei, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Saatchi & Saatchi, China
Digital Creative Director: Jonathan Ip
Creative Director: Ma Lin
Copywriter: He Ma
BD: Albert Lee
Associate Art Director: Liang Dan
Senior Project Manager: Xie Yi

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