Fountain of Wealth projection

November 2012

Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.

Advertising Agency: Saatchi & Saatchi, China
Digital Creative Director: Jonathan Ip
Creative Director: Ma Lin
Copywriter: He Ma
BD: Albert Lee
Associate Art Director: Liang Dan
Senior Project Manager: Xie Yi

Comments (7)

Log in or register to post comments

Highest Rated

Avinash kumar's picture
Avinash kumar
Activity Score 4

Its nice ..

Ziggiy's picture
Activity Score 47

hahahaha, awesome.


outdoorilla's picture
Activity Score 50

Haha make me think of StreetFighter :0

CACAHD's picture
Activity Score 2186

once again

Frabit's picture
Activity Score 6


kleenex's picture
Activity Score 43371

Not bad, but not special at all.

Avinash kumar's picture
Avinash kumar
Activity Score 4

Its nice ..


20% Off Sale at iStock until December 9th 2016