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Rainbow Lions

Agency Network: 
Published/Aired: 
May 2017

HSBC & Grey Group Hong Kong - Rainbow Lions Case Video

Description: 

November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world’s media follows the story and many other local businesses join with HSBC to show their support.

Ambient advertisment created by Grey, Hong Kong for HSBC, within the category: Finance.

Advertising Agency: Grey Hong Kong

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 49494

Well I would still like a lion.

Data's picture
Data
Activity Score 281

Come on ! You can't do that when they've done that : http://adsoftheworld.com/media/ambient/anz_gaytms

be creative plz.

kleenex's picture
kleenex
Activity Score 49494

Well I would still like a lion.

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