HP Turbojet Diesel: AIDS day

The same truck driver with different woman dressed in their regional costumes, each from a different part of India. It was originally executed for the Aids awareness in 18 different Indian languages, targeting truck drivers who are the single biggest transporters of the HIV virus across India.

Agency: JWT, India
Creatives: Senthil Kumar, Debu Purkayashta, Hital Pandya, Sachin Kalelkar