HP Turbojet Diesel: AIDS day

The same truck driver with different woman dressed in their regional costumes, each from a different part of India. It was originally executed for the Aids awareness in 18 different Indian languages, targeting truck drivers who are the single biggest transporters of the HIV virus across India.

Agency: JWT, India
Creatives: Senthil Kumar, Debu Purkayashta, Hital Pandya, Sachin Kalelkar

Related videos by Shutterstock

34 comments

kre8's picture
kre8
989 pencils

nice one senthil.

miss the tokes we shared in b'lore.

earthworm's picture
earthworm
20 pencils

hey this one is very indian cool. Think it works hard to communicate the aids issue simply and effectively. Don't know if it will win many awards but it's really awesome work guys. wonderful for HP to do something like this. :))))))))))))) USE CONDOMS. PLAY SAFE!!!

viral fever's picture
viral fever
30 pencils

wow ! this one's so friggin cool way to communicate the issue of multiple sex partners. A chart that's so ethnocool in the art direction. Very very Indian must add. Hope the truck drivers on indian roads do get enough condoms for free!!!

the_ashlands's picture
the_ashlands
1394 pencils

does the condom package really direct you to bury condoms?? not exactly what i would call eco-friendly...and why does it look like the person in the illustration is about to cook the condom? i sure hope they dont eat used condoms in india!

rubberstamp's picture
rubberstamp
66 pencils

ever heard of squid rings?!
those are circumcised penis discards!

adasia's picture
adasia
18 pencils

awesome work. very very cool for indian market. maybe it won't work any where else in the worl but for a country with some many kinds of people, it captures the issue of multiple sex partners in a very simple, original, raw manner. well done india.

the_ashlands's picture
the_ashlands
1394 pencils

gladly, no.

the_ashlands's picture
the_ashlands
1394 pencils

..

the_ashlands's picture
the_ashlands
1394 pencils

not until right now....gross!

kre8's picture
kre8
989 pencils

truck drivers in india live a very nomadic existence.
i suppose that by directing them to bury the rubbers, its probably a better alternative than to just throw it away (which is what would happen in 99% of circumstances).
yes, eating condoms in india is also very common.
er...

earthworm's picture
earthworm
20 pencils

AGREE WITH YOU ON THE TRUCK DRIVERS SPREADING THE VIRUS BECUASE OF THEIR NOMADIC EXISTANCE. THEY SHOULD USE CONDOMS ACROSS THE FRIGGIN WORLD NO MATTER WHERE THEY DRIVE THEIR STUFF INTO. HA HA HA!!

the_ashlands's picture
the_ashlands
1394 pencils

its just that i would imagine suggesting to throw them into a trash can would be much more plausible than going to the trouble of finding a shovel and spending time diggin a hole for rubber burial. it all sounds like too much of hassle...in the end it comes down to 'ok i can either use this condom and dig a hole for the burial or i can go eau naturale and skip the whole condom thing altogether' im sure they would side with the condom free lovin.

i was just wondering if it was a religious practice more than anything else...like when jews have to bury un-kosher plates before they can eat off them again.

...go

debu purkayastha's picture
debu purkayastha
84 pencils

!

popdistortion's picture
popdistortion
1594 pencils

There are better ways of communicating this but who knows, maybe it works in India.

viral fever's picture
viral fever
30 pencils

well what are those better ways and lets see some stuff that really works out there dude. this one i think is very sound in the idea and of coiurse the indian shtyle execution eh>

Mo's picture
Mo
648 pencils

And the english version is for the medias....? hmmm... yeah..makes sense.
It's just an ok ad I guess.

debu purkayastha's picture
debu purkayastha
84 pencils

hey mo the road signs in india are in english!
wow we indiand do read english apart from speaking certified other languages
and we have graduated from riding elephants and being snake charmers!

i hope u do visit this marvellous land! but do brush up on your english!

rubberstamp's picture
rubberstamp
66 pencils

hey... easy...

drunk dave's picture
drunk dave
1066 pencils

Are you another ignorant Yank? British colony, home rule, Ghandi, english widely spoken. If you don't know, don't make assumptions.

kandi's picture
kandi
204 pencils

Yo Mo, they speak english in India too. Like the idea but i think it can be pushed more... Feels like the AIDs message is slapped on.

rubberstamp's picture
rubberstamp
66 pencils

i like this... its indian and its true and its funnily portrayed...
the truckers have a nomadic life and they do have multiple partners...
its nice to see indian expression creeping into daily ads!

debu purkayastha's picture
debu purkayastha
84 pencils

o yeah true
i like this ad... or is it a poster?

whatever its cool!

rubberstamp's picture
rubberstamp
66 pencils

i guess both would be true!

adasia's picture
adasia
18 pencils

why the f should it matter. it's listed under ambient anyway you dumbass!

satan's picture
satan
181 pencils

nothing great

2workitt's picture
2workitt
44 pencils

Guy's be fair.. If you don't know the culture don't dish it.
I think this will work (changes made) anywhere in the world.

Desi's picture
Desi
1052 pencils

Great idea. But perhaps a bit racist showing one guy of a particular community as a womaniser. Agreed that majority of Indian Truckers are from Punjab but this is not PC.

popdistortion's picture
popdistortion
1594 pencils

Still... this would have been better for the Indian version of Lynx (Axe).

addyhoch10's picture
addyhoch10
2592 pencils

"tie a knot and then throw away or bury the condom"
wow. why not burn it before burying it?
they should give a special anti AIDS shovel with that.
sorry but i couldn't resist

AdDavid's picture
AdDavid
406 pencils

absolutely appropriate for truck drivers in india. only a few misses, the throw away or bury thing is
a no, 'bury' is impratical and 'throw away' shud not be said in an ad, eventually they might do it.
another thing, though not imp., the costume of the Nepali woman is not right, a little bit of homework on that shud have been done. and sorry, popdis, the AXE user here is same as any other anywhere around the world,
n may not relate to this. or only if AXE is targetting truckers in particular

ellehcimeo's picture
ellehcimeo
3522 pencils

Nice... BUT are we sure the truck drivers are spreading AIDS to women only? It kind of paints women in a bad light. Just sayin'.

Desi's picture
Desi
1052 pencils

Good point ellehcimeo.
I really like the ad as a creative idea but it is not on true insight. it tells me that the truckers are quite charming at picking up women. The truth is they go for hookers. So i guess they should show differnt hookers with the same trucker. Thoughts?

ellehcimeo's picture
ellehcimeo
3522 pencils

Thanks Desi. I like your website.
What I would like to see are some men with men in this ad, and perhaps some trani hookers as well as female hookers. I'd also like to see a message about how you should use a condom during oral, anal and vaginal sex.
This ad reminds me of an ad from the days of yore on the spread of STDs, it totally blamed the women for the infections.

addyhoch10's picture
addyhoch10
2592 pencils

i totally disagree. i don't think it would work showing an ugly truck driver with some even uglier prostitutes and ladyboys. maybe that's closer to reality (i don't know), but this is not about pointing out inequity or something. it's targeting truck drivers (men) to convince them to use condoms, no matter who they have sex with.
as long as they use condoms it serves both the truckers and the women they have sex with (in fact, a truck driver would care more about his own health then about a prostitute he just slept with once)

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments