I like the idea, but it works better if you stand still and watch steps. I was wondering if this could cause a people jam on the escalator's top. Everytime we use environment as an ad element, the real challenge is not disturbing it.
Could have been even better for a printer/scanner/copier. Utilize both the top with the paper going out and the bottom with paper being scanned quickly.
Still great though.
14 Comments
Good for public, not enough for awards.
ads are for people not awards. its a screwed up industry that rewards creatives for producing ads made for ad land and not for consumer ville
I like the idea, but it works better if you stand still and watch steps. I was wondering if this could cause a people jam on the escalator's top. Everytime we use environment as an ad element, the real challenge is not disturbing it.
ha, i like your 'people jam' thought. i always had paper jams with my hp printers.
Great media channel!!
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not freedom like a shopping card
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It's My Job To Keep Punk Rock Elite
Smart but done a few times... still a pretty good ideia!
CG
Actually, would the idea work better as a shredder? I really like the way they've used the media here.
Fail Harder.
Good enough for public. Good enough for book.
>>>> That's not an ad. THIS is an ad.
I think this is pretty smart! But can it be done?? since most escalator surface arent flat ya kno
in real world, this kind of ad will get dirty very quickly. it may change the idea of colorful prints to dirty prints.
http://www.3m.com/brands/scotchprintgraphics/
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not freedom like a shopping card
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It's My Job To Keep Punk Rock Elite
NIce.
SMART!!!!!!
FER.
Could have been even better for a printer/scanner/copier. Utilize both the top with the paper going out and the bottom with paper being scanned quickly.
Still great though.