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14 comments

like.a.boy's picture
like.a.boy
227 pencils

Good for public, not enough for awards.

spotbot's picture
spotbot
77 pencils

ads are for people not awards. its a screwed up industry that rewards creatives for producing ads made for ad land and not for consumer ville

Arato's picture
Arato
84 pencils

I like the idea, but it works better if you stand still and watch steps. I was wondering if this could cause a people jam on the escalator's top. Everytime we use environment as an ad element, the real challenge is not disturbing it.

addyhoch10's picture
addyhoch10
2592 pencils

ha, i like your 'people jam' thought. i always had paper jams with my hp printers.

oligofree's picture
oligofree
288 pencils

Great media channel!!

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not freedom like a shopping card

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It's my job to keep punk rock elite

Carlos Garcia's picture
Carlos Garcia
846 pencils

Smart but done a few times... still a pretty good ideia!

CG

drizae's picture
drizae
503 pencils

Actually, would the idea work better as a shredder? I really like the way they've used the media here.

Fail Harder.

Rog's picture
Rog
6094 pencils

Good enough for public. Good enough for book.

>>>> That's not an ad. THIS is an ad.

nuclearshower's picture
nuclearshower
233 pencils

I think this is pretty smart! But can it be done?? since most escalator surface arent flat ya kno

mrtalented's picture
mrtalented
2175 pencils

in real world, this kind of ad will get dirty very quickly. it may change the idea of colorful prints to dirty prints.

oligofree's picture
oligofree
288 pencils

http://www.3m.com/brands/scotchprintgraphics/
--
not freedom like a shopping card

--
It's my job to keep punk rock elite

Dick Huges's picture
Dick Huges
939 pencils

NIce.

fersvax's picture
fersvax
1237 pencils

SMART!!!!!!

FER.

scotbryson's picture
scotbryson
22 pencils

Could have been even better for a printer/scanner/copier. Utilize both the top with the paper going out and the bottom with paper being scanned quickly.
Still great though.

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