HP Advanced Photo Paper: Ripped, 1

Advertising Agency: Publicis Malaysia


daniel ieraci's picture
daniel ieraci
333 pencils

Beautiful. Great idea perfectly executed.

jebus's picture
488 pencils

So good. So jealous. Should have sent... a poet..

Ant's picture
64 pencils

my god...i'm speechless

DDBill's picture
120 pencils

Advertising Agency: Publicis Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai (Untold Images)

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

Writer's picture
129 pencils

Low cost, big idea.

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

woooooooow wow

strongbone's picture
107 pencils

Another good outdoor & design.

AdFest - Finalist
One Show - Finalist + medal
Clio - medal
D&AD - InBook
Cannes - ?

& i hear their local awards show (Kancil) is nothing, damm, political malaysia 4A...

bartwhite's picture
80 pencils

Gold in Cannes!


capywriter's picture
5511 pencils

Looks nice indeed... but isn't this one of those ideas that really looks great in a picture, taken from the perfect angle? I seriously doubt if those people in the picture would see the same excellent result as we do here...

Wordnerd's picture
6660 pencils

totally agree. in reality i think this wouldn't work so well

the Pun-isher's picture
the Pun-isher
228 pencils

Awesome idea on paper. Sucks in real life.
Come on people, imagine walking past this cut out with 15 shopping bags, two screaming children and a cigarrette in hand?
Is tis creativity for the sake of creativity?

Néstor's picture
126 pencils

i so agree! ;)


Heaven's picture
88 pencils

Creo que la idea es maravillosa y le ejecución aún más. No estoy de acuerdo contigo the Pun-isher, ya que esta ejecución no va para mamás que lo único que quieren es que sus hijos se duerman, más bien va para aquellos que buscan esa calidad en impresión no profesional para fotografía como turistas, fotógrafos amateurs, etc.
También pienso que funciona si estás muy cerca viéndolo, así como si vas acercándote a donde está "roto el papel", sí creo que logre que la gente se aleje para ver "la foto".

Neta está bien ssshingon!

magicvicky's picture
12 pencils

Absolutely perfect.

stephenc's picture
7 pencils

Unfortunately, this will only work if you're standing in the exact, perfect position to get what the heck is going on. So as an idea, it's okay. As real advertising, I don't think it really works. Sorry.

Karizmatic's picture
2 pencils

Wonderfull idea and great realisation. However how come this picture(3) be taken in Malaysia? :s

ahpitt's picture
342 pencils

This photo is taken at Bukit Tinggi, Malaysia's Little France.



Margaret Gay's picture
Margaret Gay
144 pencils

cool idea...not cool in reality?
where would the sun be?

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