HP Advanced Photo Paper: Ripped, 1

HP Advanced Photo Paper: Ripped, 1

Advertising Agency: Publicis Malaysia

Average: 8.4 (15 votes)

Comments

Submitted by daniel ieraci on Mon, 2008-04-28 13:45.

Beautiful. Great idea perfectly executed.

Submitted by jebus on Mon, 2008-04-28 14:54.

So good. So jealous. Should have sent... a poet..

Submitted by Ant on Mon, 2008-04-28 20:59.

my god...i'm speechless

Submitted by wkm910 on Mon, 2008-04-28 21:46.

Advertising Agency: Publicis Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai (Untold Images)

Submitted by Writer on Mon, 2008-04-28 22:42.

Low cost, big idea.

Submitted by ramiq on Tue, 2008-04-29 00:56.

woooooooow wow

Submitted by strongbone on Tue, 2008-04-29 01:08.

Another good outdoor & design.

AdFest - Finalist
One Show - Finalist + medal
Clio - medal
D&AD - InBook
Cannes - ?

& i hear their local awards show (Kancil) is nothing, damm, political malaysia 4A...

Submitted by bartwhite on Tue, 2008-04-29 03:20.

Gold in Cannes!

jelaous

the_capywriter's picture
Submitted by the_capywriter on Tue, 2008-04-29 04:15.

Looks nice indeed... but isn't this one of those ideas that really looks great in a picture, taken from the perfect angle? I seriously doubt if those people in the picture would see the same excellent result as we do here...

Submitted by Wordnerd on Tue, 2008-04-29 04:58.

totally agree. in reality i think this wouldn't work so well

Submitted by the Pun-isher on Tue, 2008-04-29 05:49.

Awesome idea on paper. Sucks in real life.
Come on people, imagine walking past this cut out with 15 shopping bags, two screaming children and a cigarrette in hand?
Is tis creativity for the sake of creativity?

Néstor's picture
Submitted by Néstor on Tue, 2008-04-29 08:44.

i so agree! ;)

Heaven's picture
Submitted by Heaven on Wed, 2008-04-30 15:04.

Creo que la idea es maravillosa y le ejecución aún más. No estoy de acuerdo contigo the Pun-isher, ya que esta ejecución no va para mamás que lo único que quieren es que sus hijos se duerman, más bien va para aquellos que buscan esa calidad en impresión no profesional para fotografía como turistas, fotógrafos amateurs, etc.
También pienso que funciona si estás muy cerca viéndolo, así como si vas acercándote a donde está "roto el papel", sí creo que logre que la gente se aleje para ver "la foto".

Neta está bien ssshingon!

magicvicky's picture
Submitted by magicvicky on Thu, 2008-05-01 04:51.

Absolutely perfect.

Submitted by stephenc on Thu, 2008-05-01 12:29.

Unfortunately, this will only work if you're standing in the exact, perfect position to get what the heck is going on. So as an idea, it's okay. As real advertising, I don't think it really works. Sorry.

Submitted by Karizmatic on Fri, 2008-05-02 03:16.

Wonderfull idea and great realisation. However how come this picture(3) be taken in Malaysia? :s

www.karizmatic.fr - Coolhunting, web & advertising

ahpitt's picture
Submitted by ahpitt on Thu, 2008-05-08 21:18.

This photo is taken at Bukit Tinggi, Malaysia's Little France.

http://www.virtualmalaysia.com/destination/bukit%20tinggi%20%28tinggi%...

:D

Submitted by Margaret Gay on Thu, 2008-05-08 14:41.

cool idea...not cool in reality?
where would the sun be?