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Hôtel de Glace of Canada: Frozen messengers

Hôtel de Glace of Canada: Frozen messengers
Your rating: None Average: 6 (20 votes)

Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.

Advertising Agency: anecdote marketing, Quebec, Canada
Creative Director: Simon Allard
Art Director / Photographer: Simon Veilleux
Released: January 2010

12 Comments

morse's picture 8826 pencils
morse | Wed, 2010-02-03 02:00
8

This is a very cool idea if the logo is known.

What hath God wrought

thedesignaddict's picture 4341 pencils
thedesignaddict | Wed, 2010-02-03 02:14

If it's a new hotel, how will people know what the logo is?

sirvan's picture 30000 pencils
sirvan | Wed, 2010-02-03 08:54

Agree

+++

"I love some things, and don't love some other things."

snolet's picture 106 pencils
snolet | Thu, 2010-02-04 10:05

Hôtel de Glace : Ice Hotel. Rebuilt each year. So there's a Grand opening each year!

http://www.icehotel-canada.com/

hilazon's picture 150 pencils
hilazon | Wed, 2010-02-03 04:49

cheap

brandingworthspreading's picture 656 pencils
brandingworthspreading | Wed, 2010-02-03 15:00

It is only missing the name of the hotel or the webpage. Just by having that info on it, it would be a great campaign.

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scs7683's picture 198 pencils
scs7683 | Wed, 2010-02-03 17:11

Agreed with all comments above. unless that logo is well known, it's pointless. But if the logo is well known, it's borderline brilliant and extremely eco-friendly.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Thu, 2010-02-04 12:19

Each year the media cover l'Hotel de glace very intensively, it is part of Quebec City winter festivities. It is well known and booked solid years in advance.

monsieurange's picture 532 pencils
monsieurange | Wed, 2010-02-03 20:16

Funny!

kagzmainah's picture 633 pencils
kagzmainah | Thu, 2010-02-04 11:32

grand opening? not very smart

siald1's picture 5 pencils
siald1 | Thu, 2010-02-04 14:39

The Hôtel de Glace (Ice Hotel) is an touristic attraction in Quebec city since 10 years and the logo is already known.

The Grand Opening happens every years in january.

So for this campaign, the challenge was to remain the population about the Grand Opening on january 21th 2010.

Some media talked about it and the Grand Opening was a great success.

pepsiice's picture 253 pencils
pepsiice | Thu, 2010-02-11 02:02

that's what I call new :D

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