Hôtel de Glace of Canada: Frozen messengers

Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.

Advertising Agency: anecdote marketing, Quebec, Canada
Creative Director: Simon Allard
Art Director / Photographer: Simon Veilleux
Released: January 2010

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10 comments

morse's picture
morse
14049 pencils

This is a very cool idea if the logo is known.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
5202 pencils

If it's a new hotel, how will people know what the logo is?

sirvan's picture
sirvan
29870 pencils

Agree

+++

"I love some things, and don't love some other things."

snolet's picture
snolet
104 pencils

Hôtel de Glace : Ice Hotel. Rebuilt each year. So there's a Grand opening each year!

http://www.icehotel-canada.com/

hilazon's picture
hilazon
150 pencils

cheap

brandingworthspreading's picture
brandingworthsp...
648 pencils

It is only missing the name of the hotel or the webpage. Just by having that info on it, it would be a great campaign.

monsieurange's picture
monsieurange
520 pencils

Funny!

kagzmainah's picture
kagzmainah
631 pencils

grand opening? not very smart

siald1's picture
siald1
9 pencils

The Hôtel de Glace (Ice Hotel) is an touristic attraction in Quebec city since 10 years and the logo is already known.

The Grand Opening happens every years in january.

So for this campaign, the challenge was to remain the population about the Grand Opening on january 21th 2010.

Some media talked about it and the Grand Opening was a great success.

pepsiice's picture
pepsiice
253 pencils

that's what I call new :D

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