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Frozen messengers

Agency Network: 
Published/Aired: 
January 2010
Description: 

Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.

Ambient advertisment created by 32 Mars, Canada for Hôtel de Glace, within the category: Transport.

Advertising Agency: 32 MARS, Canada
Creative Director: Simon Allard
Art Director / Photographer: Simon Veilleux

Comments (10)

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morse's picture
morse
Activity Score 18026

This is a very cool idea if the logo is known.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

If it's a new hotel, how will people know what the logo is?

sirvan's picture
sirvan
Activity Score 29860

Agree

+++

"I love some things, and don't love some other things."

snolet's picture
snolet
Activity Score 104

Hôtel de Glace : Ice Hotel. Rebuilt each year. So there's a Grand opening each year!

http://www.icehotel-canada.com/

hilazon's picture
hilazon
Activity Score 150

cheap

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

It is only missing the name of the hotel or the webpage. Just by having that info on it, it would be a great campaign.

monsieurange's picture
monsieurange
Activity Score 520

Funny!

kagzmainah's picture
kagzmainah
Activity Score 631

grand opening? not very smart

siald1's picture
siald1
Activity Score 11

The Hôtel de Glace (Ice Hotel) is an touristic attraction in Quebec city since 10 years and the logo is already known.

The Grand Opening happens every years in january.

So for this campaign, the challenge was to remain the population about the Grand Opening on january 21th 2010.

Some media talked about it and the Grand Opening was a great success.

pepsiice's picture
pepsiice
Activity Score 253

that's what I call new :D

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