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Double Loop Dare World Record

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Published/Aired: 
July 2012
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Description: 

As part of the award winning campaign "Hot Wheels for Real," Hot Wheels completes their second world record with an activation held at this year's X Games in Los Angeles. The activation not only was held live at the X Games and broadcast on live ABC, but also fits into an episodic content series running globally across various media and can be found on the Hot Wheels Youtube channel.

Advertising Agency: Mistress, USA
Film Production Company: Bandito Bros
VFX: Cantina
Sound: Lime
Event Production Company: Laisse Faire Presents

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