Hoover Vacuums: Street cleaner
Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith
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13 Comments
Even if the thing at the back would actually somehow resemble a vacuum cleaner.. I'd still say NO to this one.
Personally I think it's a very effective "non-traditional" form of advertising that's fun to look at and attention grabbing. Ambient is the direction that advertising is going.
Michael Griffith
www.mgadvertisingdesign.blogspot.com
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Sorry to burst your bubble, but ambient isn't the direction that advertising is going. It will be a part of advertising but it's going to be more audience immersive i.e online
Doin' it for the points
Keep spewing that spiel every time you show this piece to a prospective employer. I'm sure they'll get a good chuckle out of it. I sure did.
I've been seeing too many student books jam-packed with "ambient" ideas with no real hard conceptual thinking to back it up. I'd rather see a rough sketch for a campaign idea that makes me want to say "Did you really come up with this idea? This is wonderful!"
Good idea. The execution could be different but that might just be down to personal taste.
It isn't trying to do too much which is good.
6/10
Doin' it for the points
dude. griffith. that's your ad. geez. no wonder you think it's effective!
Reminds me of the razor/zamboni thing that was on here not too long ago.
As a student, you should be more worried about strategy and less about cool ambient placements. Hoover vacuums clean stuff. No kidding. Show me a strategy for vacuums that I've never seen before, even if it's a line written in sharpie on a piece of paper, and I'd be more impressed than seeing this in your book.
... Don't street sweepers do the opposite of a vaccum? It takes the dirt off the street by tossing it off to the side with a spinning brush. It has a possibility of a being a good idea, I just think that Hoover might be the wrong client for it.
did Michael Griffith get caught patting himself on his back? now that's seriously lacking style.
on the ad: it's decent but nothing that would make me think "shit, I gotta hire this kid right away" and that's what you need in your book. look, street sweepers are loud, huge and they just push the stuff out of the way. lots of gunk stays on the street. it's not elegant, it's not easy to operate, it's not doing a thorough job. it's also not a way I had never before looked at a street sweeper.
walk away from obvious other vacuums. your idea is that hoovers are thorough? then show me other thorough things that I've never connected with hoovers. do something surprising and most importantly of all do something undeniably TRUE.
finally: cut the explanatory copy to less than twelve words.
Yeah. That did sound a little cocky. Not my intention at all! But I do appreciate the advice and direction you guys have given me. And no, actually this model of street sweeper does in fact clean the dirt off of the roads. It stores it in that big compartment in the back. But I do understand where you guys are coming from with the direction of using a different innovative media direction to support the message. That's why I'm still a "Junior Art Director." Thanks again.
Michael
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Basically it's a good idea, however it's not great.
The idea is just based on one-step thinking which makes it not impressive enough.
Doesn't suck at all. ;)
>>>> That's not an ad. THIS is an ad.
not bad, just give that thing to get some dirt on board and it will look great ;)
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