Honda: The Prize
Driving is fun again.
Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car.
Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Eric Arnold, Mark Mizgala
Copywriter: Jarrod Banadyga
Illustrator: Desmond Montague
Additional credits: Mike Hasinoff, Wendy Moriarty, Giant Ant Media
Published: April 2011