Honda: Plant this letter

Advertising Agency: Inferno, London, UK
Copywriter: Jaime Diskin
Art Directors: Paul Nowikowski, Ben Kaberry
Creative Directors: Malcolm Caldwell, Adam Haywood
Designer: Mark Bennett

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26 comments

wildbore's picture
wildbore
749 pencils

....nice idea!

Sam01's picture
Sam01
12 pencils

Beautiful idea.

Wordnerd's picture
Wordnerd
6662 pencils

I know this from somewhere.. paper with seeds in it is not their idea. Nice though!

pretty good's picture
pretty good
364 pencils

Yeah seen it done before. But still good for the planet.

Sam01's picture
Sam01
12 pencils

Scam. Look at the Art Direction on the jeans tag.

obladioblada's picture
obladioblada
256 pencils

Are you crazy?!?!?! It poluted the same. Ok grow flower...great. But the paper still in earth from 100 years or more!!!!

Sorry but i don't like.

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

You are aware that the paper is biodegradable aren't you?

Nthngmn's picture
Nthngmn
626 pencils

100 years or more? Cities, countries, the entire earth, plagued by buried paper.......the horror.

Grand.Crayon's picture
Grand.Crayon
2 pencils

I chuck 100% of junk mail straight in the bin and so does everyone else. This is the first thing I’ve seen that would make me reconsider, I think it’s great. They should do all junk mail on this stuff. Well done Honda, another groundbreaking idea (no pun intended). As always you make the rest of us love you and hate you at the same time. Bastards.

TNC's picture
TNC
4 pencils

It was done for Timberland 4/5 years ago by Arnold.

Sam01's picture
Sam01
12 pencils

Timberland did a recycled paper ad. I think there is a difference here. This paper looks like it grows.

Sam01's picture
Sam01
12 pencils

Cool idea. Al Gore should have done this for “An Inconvenient Truth”.

nice gaijin's picture
nice gaijin
815 pencils

I've got some beer coasters made from that paper.

obladioblada's picture
obladioblada
256 pencils

Only 25% of the paper can be maked biogradable.

jazarah's picture
jazarah
1262 pencils

nice, really nice

vidya.shankaran's picture
vidya.shankaran
724 pencils

Loved the idea!!!

Sam01's picture
Sam01
12 pencils

I'm pretty sure paper is 100% biodegradable. Besides, I doubt if Honda went to all the trouble of finding an environmentally friendly ink that they'd then print it on environmentally unfriendly paper.

thirty6chambers's picture
thirty6chambers
1464 pencils

this is piggy backing on someone else's idea for your own gains. they aren't the ones who came up with the idea of a piece of paper that contains seeds and is biodegradable and that's the coolest part about the ad.

Sam01's picture
Sam01
12 pencils

You need to get a job dude.

obladioblada's picture
obladioblada
256 pencils

Sam01 i'm sorry but you have to study more. Doesn't exist a 100% paper biodegradable.

Sorry

Margaret Gay's picture
Margaret Gay
144 pencils

I LOVE IT ...I LOVE IT ....I LOVE IT!!!

matttte's picture
matttte

yes but what about produce cheap solar cars to be environmenatlly friendly ? Honda, you're so so hypocrit!!!

Miss Underestimate's picture
Miss Underestimate
8 pencils

At the bottom of the letter there's a line that says "This letter is infinitely re-cyclable..." Its probably 100% biodegradable?

Hiperion's picture
Hiperion
3138 pencils

as a last resort all of us forget the principal objetive of advertising: to sell.
this is an original idea but...does it sell?

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