Honda: Plant this letter
Advertising Agency: Inferno, London, UK
Copywriter: Jaime Diskin
Art Directors: Paul Nowikowski, Ben Kaberry
Creative Directors: Malcolm Caldwell, Adam Haywood
Designer: Mark Bennett
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26 comments
....nice idea!
Beautiful idea.
I know this from somewhere.. paper with seeds in it is not their idea. Nice though!
Yeah seen it done before. But still good for the planet.
http://adsoftheworld.com/media/ambient/levis_eco_jeans_tag
Scam. Look at the Art Direction on the jeans tag.
Are you crazy?!?!?! It poluted the same. Ok grow flower...great. But the paper still in earth from 100 years or more!!!!
Sorry but i don't like.
You are aware that the paper is biodegradable aren't you?
100 years or more? Cities, countries, the entire earth, plagued by buried paper.......the horror.
I chuck 100% of junk mail straight in the bin and so does everyone else. This is the first thing I’ve seen that would make me reconsider, I think it’s great. They should do all junk mail on this stuff. Well done Honda, another groundbreaking idea (no pun intended). As always you make the rest of us love you and hate you at the same time. Bastards.
It was done for Timberland 4/5 years ago by Arnold.
Timberland did a recycled paper ad. I think there is a difference here. This paper looks like it grows.
Cool idea. Al Gore should have done this for “An Inconvenient Truth”.
I've got some beer coasters made from that paper.
Only 25% of the paper can be maked biogradable.
nice, really nice
http://jazarah.net/
Loved the idea!!!
www.wordsofbabel.blogspot.com
I'm pretty sure paper is 100% biodegradable. Besides, I doubt if Honda went to all the trouble of finding an environmentally friendly ink that they'd then print it on environmentally unfriendly paper.
this is piggy backing on someone else's idea for your own gains. they aren't the ones who came up with the idea of a piece of paper that contains seeds and is biodegradable and that's the coolest part about the ad.
You need to get a job dude.
Sam01 i'm sorry but you have to study more. Doesn't exist a 100% paper biodegradable.
Sorry
I LOVE IT ...I LOVE IT ....I LOVE IT!!!
yes but what about produce cheap solar cars to be environmenatlly friendly ? Honda, you're so so hypocrit!!!
At the bottom of the letter there's a line that says "This letter is infinitely re-cyclable..." Its probably 100% biodegradable?
as a last resort all of us forget the principal objetive of advertising: to sell.
this is an original idea but...does it sell?
done again in 2011 :
http://www.joelapompe.net/2011/05/08/letters-that-grows-smart-honda/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe