Honda: Plant this letter

Honda: Plant this letter

Advertising Agency: Inferno, London, UK
Copywriter: Jaime Diskin
Art Directors: Paul Nowikowski, Ben Kaberry
Creative Directors: Malcolm Caldwell, Adam Haywood
Designer: Mark Bennett

Average: 8.8 (60 votes)

Comments

wildbore's picture
Submitted by wildbore on Wed, 2008-03-05 06:08.

....nice idea!

Submitted by Sam01 on Thu, 2008-03-13 14:17.

Beautiful idea.

Submitted by Wordnerd on Wed, 2008-03-05 06:43.

I know this from somewhere.. paper with seeds in it is not their idea. Nice though!

Submitted by pretty good on Wed, 2008-03-05 07:03.

Yeah seen it done before. But still good for the planet.

Submitted by ooops on Sun, 2008-03-09 09:55.

http://adsoftheworld.com/media/ambient/levis_eco_jeans_tag

Submitted by Sam01 on Mon, 2008-03-10 05:10.

Scam. Look at the Art Direction on the jeans tag.

Submitted by obladioblada on Wed, 2008-03-05 08:55.

Are you crazy?!?!?! It poluted the same. Ok grow flower...great. But the paper still in earth from 100 years or more!!!!

Sorry but i don't like.

Submitted by LimitedTimeOffer on Wed, 2008-03-05 10:14.

You are aware that the paper is biodegradable aren't you?

Submitted by Nthngmn on Wed, 2008-03-05 11:08.

100 years or more? Cities, countries, the entire earth, plagued by buried paper.......the horror.

Submitted by Grand.Crayon on Wed, 2008-03-05 09:33.

I chuck 100% of junk mail straight in the bin and so does everyone else. This is the first thing I’ve seen that would make me reconsider, I think it’s great. They should do all junk mail on this stuff. Well done Honda, another groundbreaking idea (no pun intended). As always you make the rest of us love you and hate you at the same time. Bastards.

Submitted by TNC on Wed, 2008-03-05 09:50.

It was done for Timberland 4/5 years ago by Arnold.

Submitted by Sam01 on Tue, 2008-03-11 11:17.

Timberland did a recycled paper ad. I think there is a difference here. This paper looks like it grows.

Submitted by Sam01 on Wed, 2008-03-05 10:06.

Cool idea. Al Gore should have done this for “An Inconvenient Truth”.

Submitted by nice gaijin on Wed, 2008-03-05 14:04.

I've got some beer coasters made from that paper.

Submitted by obladioblada on Wed, 2008-03-05 15:15.

Only 25% of the paper can be maked biogradable.

jazarah's picture
Submitted by jazarah on Wed, 2008-03-05 17:42.

nice, really nice

http://jazarah.net/blog/

Submitted by vidya.shankaran on Wed, 2008-03-05 23:44.

Loved the idea!!!

www.wordsofbabel.blogspot.com

Submitted by Sam01 on Fri, 2008-03-07 03:32.

I'm pretty sure paper is 100% biodegradable. Besides, I doubt if Honda went to all the trouble of finding an environmentally friendly ink that they'd then print it on environmentally unfriendly paper.

thirty6chambers's picture
Submitted by thirty6chambers on Fri, 2008-03-07 03:46.

this is piggy backing on someone else's idea for your own gains. they aren't the ones who came up with the idea of a piece of paper that contains seeds and is biodegradable and that's the coolest part about the ad.

Submitted by Sam01 on Fri, 2008-03-07 04:48.

You need to get a job dude.

Submitted by obladioblada on Fri, 2008-03-07 09:59.

Sam01 i'm sorry but you have to study more. Doesn't exist a 100% paper biodegradable.

Sorry

Submitted by Margaret Gay on Fri, 2008-03-07 14:31.

I LOVE IT ...I LOVE IT ....I LOVE IT!!!