If you don't use original spare parts, the original specifications of the motorbike change and it will nevere be the same again.
Advertising Agency: JWT, Barcelona, Spain
Creative Directors: Javier Valero
Art Director: Michele
Copywriter: Javier Valero
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9 Comments
this is like, 8 steps too far...
• http://mikelightman.com/blog •
I was about to say the same thing.
here i agree with you... is way to far...
and a boring copy
Got the Make-up idea.
But the rest has lost me. ;(
>>>> That's not an ad. THIS is an ad.
Handle is coffee maker, light is desk lamp.
It's a stretch for sure.
agree on above comments.
clever idea > weak adverting > should be a printed ad not an ambient media > would work better in real world
I think the headline is not the orange line... is at the end of the copy.
I like it, is a different aproach. Is not usual to put this kind of adverts on a bike.