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Honda: Drivemixer

F/Nazca Saatchi & Saatchi transforms Honda Fit Twist into mixing deck. Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Directors: Isabelle de Vooght, Roberta Harada
Copywriter: Isaac Serruya
Photographers: Luciana Dal Ri, Paula Turra
Project Manager: Mariana Ventura
Art Buyer: Edna Bombini
Account Supervisors: Marcello Penna, Pedro Battesti, Florencia Lear
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Dorian Dack, Marcus Nascimento
Graphic Production: Jomar Farias
Integrated Production: Juliana Hasegawa
Producer: Santa Transmedia
Preparation of the car: Jurema
Software: Ableton Live
Director: Filipe Zapelini
Photography Direction: Alziro Barbosa
Sound Producer: Dr. DD
Song: Overdrive
Artists: N.A.S.A. (Sam Spiegel + Zé Gonzales), MaximumHedrum (Sam Spiegel + Derrick Green)
Vinyl Production: Polysom
Vinyl Illustration: Fabio Vito

Published: 
November 2012

12 comments

kleenex's picture
kleenex
40654 pencils

That must have been real fun...

morse's picture
morse
17002 pencils

Wow, this is fun!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CACAHD's picture
CACAHD
2178 pencils

It didn't convince me that the Honda fit is a good car. Why Dj's? What's the idea? 2 guys in a car who make electro music....for Honda? The Honda Fit is a noisy car? What's the link between the Honda Fit and electro Dj's??? And seriously, 3:23 to explain your "idea"! !!!

ankitadv's picture
ankitadv
818 pencils

nice ad

my mind bursts's picture
my mind bursts
94 pencils

Mmm. Great fun, maybe a Christmas sponsor event for a Saturday Night variety show but I don't see the idea or even suggest any relevance to selling a car.

Grrrr's picture
Grrrr
1961 pencils

The idea probably is to make it "viral", counting "likes" and... to make Honda a... cool brand. The brief? Ask ankitadv.

thisisdog's picture
thisisdog
96 pencils

this is so faked

kalpesh78's picture
kalpesh78
2578 pencils

Nice ad. Faked or not its entertaining.

ideas....30 minutes nahi toh free.

dearturki's picture
dearturki
311 pencils

its pure waste of time and effort, lacks of any idea or insight, was watching it and waiting for some thing, i don't like it.

thedesignaddict's picture
thedesignaddict
5403 pencils

I like the idea. The video could have been 1:30, and gotten the same point across.

Victorious's picture
Victorious
95 pencils

What did I just watch

Nike Diesel's picture
Nike Diesel
13431 pencils

"Honda Fit Twist was designed exclusively for Brazil, .." I'm not sure if that comes out at all...

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