Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe, Baratelli, Pat Mendelson
Art Director: Laura Hauseman
Copywriter: Adam Lowrey
Production Company: Park Pictures, New York/Santa Monica, USA
Director: Lance Acord
DP: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Producer: Mary Ann Marino
Associate Producer: Ahnee Boyce
Released: October 2008
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Comments
if this is a real project, it's nice.
it's a real project.
and it's freaking incredible if you don't live nearby.
i hate that guys hat
I dont like it. its lame!
Andy-B! hahaha! nothing but negative comments for every ad! You must be a failed creative! Stick to delivering post in the ad agency you work in!
I'm humbled. I wish I had thought of this.
thu i didnt get what does it have 2 with the civic but this s a brilliant effort...
great idea. too bad it got paved over about a week later.
I think i saw this on daily planet like 6 years ago......... way to resurrect a dead idea and paste your name on it
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Excellent!!!
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Just an opinion.
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Just an opinion.
concept already used for road safety in a couple of countries to warn sleepy drivers. good but doesn't bring singularity to the product
you're joking right?
they put grooves in the road yes... but i doubt they put them in musical sequence, but if i was falling asleep at the wheel and "Livin La VIDA Loca" started vibrating through my car, i would wake the hell up.
"Already used"? So that means Sony Bravia's Balls concept was already used because my little brother also used to bounce balls down the staircase when we were kids. Please... Our job is to give meaning to the mundane.
For what it's worth, i think this spot is really original and interesting. Liked it a lot!
There is a little behind the scene movie on youtube.com :-) For more visit http://www.youtube.com/watch?v=gRiJlEte9l0&NR=1
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"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford
This is great! pure gold
its camcorder shit! blogs are for losers who havent the balls to confront face to face! If u want some, D&AD festival nxt year. I'll be wearing a silver suit weildig a blade! say what the fuck you wanna! lets see if the losers dare talk shit then!
sure. i'm wielding an silver-suit-slaying-two-handed-battle-axe +3, apart from that i'm naked. exept for boots. a guy needs boots.
Very nice USE of an idea. The video where the guys supposedly had the insight though is a
real joke. Come on guys, it's the same thing that was done in japan 2 years ago:
http://www.youtube.com/watch?v=yTsoP3WWgU4
Anyway, it is a great use, still nice.
damn you're right. and this is A LOT better. using the psychological effect you can't stand when the song is too fast is just amazing
Thanks for sharing!
bloody hell. yup, total rip-off.
Already done in Korea in 2007
http://www.youtube.com/watch?v=zxsAZrQf--Y
what a rip off
RPA stands for RiP off Ads
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