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Honda Civic: Feet

Honda Civic: Feet
Your rating: None Average: 4 (18 votes)

Joy for your feet.

Advertising Agency: arnoldworldwide Italy
Creative Directors: Alessandro Sabini, Paolo Troilo
Art Director: Antonio Rolli
Copywriter: Francesco Fanicchi
Released: November 2007

Comments

ChuckNorris's picture 832 pencils

WHAAAAAAAAAAAAAAAT?

Jarne von Wolfsburg's picture 284 pencils

* * * * *

you know, when it`s time for cannes. One further example for... what nobody sees, but advertising people. Besides that, its quite charming... but the frames look to expensive to be used as real promotions. And they seem not even be really fixed to the ground.

* * * * *

Ravages's picture 837 pencils

I am probably dense, but how does a mini-billboard (one that people will most likely miss) which says "Joy for your feet" explains the urge to convey its original driving experience?

Zeus's picture 872 pencils

WTF????????

the pitts's picture 54 pencils

Stolen because people will take anything that isn't bolted down these days, not because the ads are so good.

Don't really see what these ads are doing. Am I missing something?

iT-iS-i's picture 1731 pencils

Would have worked for mini, this, no... TSK, TSK, italians...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

thats it's picture 12 pencils

WOW! great work.
i think it's an original media.
Cool

thats it's picture 12 pencils

WOW! great work.
i think it's an original media.
Cool

FrankMarti's picture 4 pencils

Yeah, has a concept, is smart.

BOOBJOB LOOBCANNON's picture 1872 pencils

This may have a concept, (and as a notion it is pretty sweet) but it fails to communicate it. It tries too hard to be clever, and not hard enough to advertise.

We're going to need more lube.

ryzhkov's picture 57 pencils

Wow these guys are clever. Took few minutes for me to understand. )

gargiolo's picture 18 pencils

any

Have Heart's picture 922 pencils

Plain idiotic.

Dick Huges's picture 939 pencils

Italian quality standard.

gargiolo's picture 18 pencils

Anyway, it's a little great Idea.
I like it. it plays with proportions.
Brilliant!!!! WINNER without doubt.

Pixelio's picture 14 pencils

This idea is inspired from one of Micromachines a few weeks ago.
And please, stop stolen Comments.

Wordnerd's picture 5288 pencils

Yeah, brake the rules! And break the backbones of your target audition trying to get it as well!

Man if that wins an award, i quit. i mean it.

nice gaijin's picture 823 pencils

What a heady concept, that has ultimately led to horrible advertising.

loader's picture 1016 pencils

damn!
i had the same idea only for massage studio.

Jet Propulsion Lab's picture 10602 pencils

You gotta love the photo in the bottom right hand corner. They're showing the dude's right foot actually enjoying the billboard!

'Talians...

LeeHarvey's picture 1798 pencils

yeah, you can see the toes giggling!

mimi_g's picture 56 pencils

what the hell....who on earth is going to notice....plain stupid

annie_us's picture 90 pencils

nice bill boards.

wildbore's picture 602 pencils

2much cocaine!!

rosss's picture 146 pencils

Nonsense.

minimaloid's picture 121 pencils

every child had christmas present that year

rajeshkumar's picture 31 pencils

Nise shoes man!!!!!!! find another way to work.

Guest's picture

too many haters on this blog.
What the hell have you all done lately that is so amazing?
I think this a completely fresh use of media that engages people.
Anyone who thinks otherwise shouldn't be working in advertising.
wankers. Go italians!

Guest's picture

interesting use of media, like that...

The actual execution doesn't take advantage of the context it's just a sma;; ordinary ad...

Yes, these objects were stolen for their capability to be used as photo frames for instance, and not for the value of the ad...

BUT, this could have been a very prolific PR subject, and here we have the real benefit for this activity: creating BUZZ!!!!

Gabriel Patru
gabi4.blogspot.com

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