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) ) Honda Civic: Feet | Ads of the World: Creative Advertising Archive & Community

Honda Civic: Feet

Honda Civic: Feet

Joy for your feet.

Advertising Agency: arnoldworldwide Italy
Creative Directors: Alessandro Sabini, Paolo Troilo
Art Director: Antonio Rolli
Copywriter: Francesco Fanicchi
Released: November 2007

Your rating: None Average: 3.6 (17 votes)

Comments

WHAAAAAAAAAAAAAAAT?

* * * * *

you know, when it`s time for cannes. One further example for... what nobody sees, but advertising people. Besides that, its quite charming... but the frames look to expensive to be used as real promotions. And they seem not even be really fixed to the ground.

Ravages's picture

I am probably dense, but how does a mini-billboard (one that people will most likely miss) which says "Joy for your feet" explains the urge to convey its original driving experience?

C
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http://cc-portfolio.blogspot.com
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WTF????????

Stolen because people will take anything that isn't bolted down these days, not because the ads are so good.

Don't really see what these ads are doing. Am I missing something?

Would have worked for mini, this, no... TSK, TSK, italians...

Add insult to injury then burn the candle at both ends.

WOW! great work.
i think it's an original media.
Cool

WOW! great work.
i think it's an original media.
Cool

Yeah, has a concept, is smart.

This may have a concept, (and as a notion it is pretty sweet) but it fails to communicate it. It tries too hard to be clever, and not hard enough to advertise.

Wow these guys are clever. Took few minutes for me to understand. )

any

Plain idiotic.

Italian quality standard.

Anyway, it's a little great Idea.
I like it. it plays with proportions.
Brilliant!!!! WINNER without doubt.

This idea is inspired from one of Micromachines a few weeks ago.
And please, stop stolen Comments.

Yeah, brake the rules! And break the backbones of your target audition trying to get it as well!

Man if that wins an award, i quit. i mean it.

What a heady concept, that has ultimately led to horrible advertising.

loader's picture

damn!
i had the same idea only for massage studio.

You gotta love the photo in the bottom right hand corner. They're showing the dude's right foot actually enjoying the billboard!

'Talians...

LeeHarvey's picture

yeah, you can see the toes giggling!

what the hell....who on earth is going to notice....plain stupid

annie_us's picture

nice bill boards.

wildbore's picture

2much cocaine!!

Nonsense.

every child had christmas present that year

rajeshkumar's picture

Nise shoes man!!!!!!! find another way to work.

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