Honda Civic: Feet

Joy for your feet.

Advertising Agency: arnoldworldwide Italy
Creative Directors: Alessandro Sabini, Paolo Troilo
Art Director: Antonio Rolli
Copywriter: Francesco Fanicchi
Released: November 2007

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29 comments

ChuckNorris's picture
ChuckNorris
834 pencils

WHAAAAAAAAAAAAAAAT?

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

you know, when it`s time for cannes. One further example for... what nobody sees, but advertising people. Besides that, its quite charming... but the frames look to expensive to be used as real promotions. And they seem not even be really fixed to the ground.

Ravages's picture
Ravages
842 pencils

I am probably dense, but how does a mini-billboard (one that people will most likely miss) which says "Joy for your feet" explains the urge to convey its original driving experience?

Zeus's picture
Zeus
912 pencils

WTF????????

the pitts's picture
the pitts
54 pencils

Stolen because people will take anything that isn't bolted down these days, not because the ads are so good.

Don't really see what these ads are doing. Am I missing something?

iT-iS-i's picture
iT-iS-i
1721 pencils

Would have worked for mini, this, no... TSK, TSK, italians...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

thats it's picture
thats it
12 pencils

WOW! great work.
i think it's an original media.
Cool

thats it's picture
thats it
12 pencils

WOW! great work.
i think it's an original media.
Cool

FrankMarti's picture
FrankMarti
4 pencils

Yeah, has a concept, is smart.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This may have a concept, (and as a notion it is pretty sweet) but it fails to communicate it. It tries too hard to be clever, and not hard enough to advertise.

We're going to need more lube.

ryzhkov's picture
ryzhkov
57 pencils

Wow these guys are clever. Took few minutes for me to understand. )

gargiolo's picture
gargiolo
18 pencils

any

Have Heart's picture
Have Heart
922 pencils

Plain idiotic.

Dick Huges's picture
Dick Huges
939 pencils

Italian quality standard.

gargiolo's picture
gargiolo
18 pencils

Anyway, it's a little great Idea.
I like it. it plays with proportions.
Brilliant!!!! WINNER without doubt.

Pixelio's picture
Pixelio
14 pencils

This idea is inspired from one of Micromachines a few weeks ago.
And please, stop stolen Comments.

Wordnerd's picture
Wordnerd
6662 pencils

Yeah, brake the rules! And break the backbones of your target audition trying to get it as well!

Man if that wins an award, i quit. i mean it.

nice gaijin's picture
nice gaijin
815 pencils

What a heady concept, that has ultimately led to horrible advertising.

loader's picture
loader
1141 pencils

damn!
i had the same idea only for massage studio.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You gotta love the photo in the bottom right hand corner. They're showing the dude's right foot actually enjoying the billboard!

'Talians...

LeeHarvey's picture
LeeHarvey
3045 pencils

yeah, you can see the toes giggling!

mimi_g's picture
mimi_g
56 pencils

what the hell....who on earth is going to notice....plain stupid

annie_us's picture
annie_us
90 pencils

nice bill boards.

wildbore's picture
wildbore
749 pencils

2much cocaine!!

rosss's picture
rosss
146 pencils

Nonsense.

minimaloid's picture
minimaloid
123 pencils

every child had christmas present that year

rajeshkumar's picture
rajeshkumar
31 pencils

Nise shoes man!!!!!!! find another way to work.

Guest's picture
Guest

too many haters on this blog.
What the hell have you all done lately that is so amazing?
I think this a completely fresh use of media that engages people.
Anyone who thinks otherwise shouldn't be working in advertising.
wankers. Go italians!

Guest's picture
Guest

interesting use of media, like that...

The actual execution doesn't take advantage of the context it's just a sma;; ordinary ad...

Yes, these objects were stolen for their capability to be used as photo frames for instance, and not for the value of the ad...

BUT, this could have been a very prolific PR subject, and here we have the real benefit for this activity: creating BUZZ!!!!

Gabriel Patru
gabi4.blogspot.com

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