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Airport art installation

Agency: 
Published/Aired: 
February 2010
Description: 

Ambient advertisment created by rp&, United States for Honda, within the category: Automotive.

Introducing the ZDX
four-door coupe concept
from the Acura design studio.
Introducing next.
Acura Adance

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Art Directors: Dan Nguyen, Brian Hall
Copywriters: Jon King, Jeremiah Follett
Photographer: Christian Stoll
Production: Shirley Tuber

Comments (5)

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Highest Rated

WillyLatasa's picture
WillyLatasa
Activity Score 616

Agree! Great execution! But is not relevant.

"Bright ideas bring better results"

thedesignaddict's picture
thedesignaddict
Activity Score 5403

It's an interesting display, but I wish the concept of this 3-D display was somehow relevant to characteristics of the car. As-is, it seems gimmicky and disconnected.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Ditto.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Agree! Great execution! But is not relevant.

"Bright ideas bring better results"

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19423

.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19423

that display is kinda cool

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