Homepro Retail Store: Anyone Can Sell

Cannes Lions 2007 Promo Winner
Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Director/Copywriter: Suthisak Sucharittanonta
Creative Director/Copywriter: Weerachon Weeraworawit
Art Directors: Kajnarong Inpornvichitr
Agency Producer: Naree-Sara Ajchariyakul
Client Service: Piyathida Meeklin
Film Director: Thanonchai Sornsrivichai/Phenomena
Editor: Manop Boonvipas/RHere
Sound Studio: CineDigital
Client services: Srobhas Bhadrakom, Nuttamon Pongmanawut
Cannes Lions 2007 Promo Winner

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Director/Copywriter: Suthisak Sucharittanonta
Creative Director/Copywriter: Weerachon Weeraworawit
Art Directors: Kajnarong Inpornvichitr
Agency Producer: Naree-Sara Ajchariyakul
Client Service: Piyathida Meeklin
Film Director: Thanonchai Sornsrivichai/Phenomena
Editor: Manop Boonvipas/RHere
Sound Studio: CineDigital
Client services: Srobhas Bhadrakom, Nuttamon Pongmanawut

5 comments

Beatboxer's picture
Beatboxer
1519 pencils

Good one.

Yokel's picture
Yokel
604 pencils

Wow! 600 million baths profit. That's like 1.2 billion showers!

PP's picture
PP
66 pencils

cool.

mmmmmm's picture
mmmmmm

love it! man! so cool.

velle's picture
velle
1550 pencils

brief: sell cheapo stuff, make sure everyone knows theyre cheapo, and at the same time, make it 'viral', so people get people get people to see it
thought trajectory:
so cheap you'll (insert verb)
so cheap you won't need much persuasion to buy them, SO an untrained salesperson would do, better yet, make the target audience the salesperson, so they get people to get people...
and here you go...

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