Branded Performance in Union Square, San Francisco

March 2010
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TEAK and Mr. Youth Collaborate for H&M Branded Performance in SF
55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle that showcases the latest H&M Kids fashion.

Advertising Agency: Mr. Youth, USA
Director of Brand Development: Vishal Sapra
Executive Producer: Marc Grunberg
Creative Lead: Erica Boynton
Account Executive: Jill Huelser
Production & Editorial Company: TEAK
Director: Greg Martinez
Line Producer: Ynze Bijl
Editor: Jeremy Huff
Producer: Emily van Nierop
Choreography: Culture Shock Oakland/Shock Family
Choreographer / Exec.Director: Kim Sims-Battiste
Music: "Set it Off"
Composer / Artist: Izza Kizza
Artist Management: Daniel Glogower, Skyscraper Management
Event Planning Company: Cappa & Graham, Inc
Vice President: Gordon R. Thompson
Program Director: Josiline Shanahan

Comments (15)

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Highest Rated

AssassinX's picture
1329 Activity Scores

So this is the so-called "flash mob"???

It was just an organised performance in public place, and it was sooooo predictable.

I think "flash mob" should be always like a sudden strike, like T-Mobile's ad which was recorded in Liverpool St. tube station, London.

Anyway, this H&M ad is not bad.