29 comments

dubaipimp's picture
dubaipimp
24 pencils

I AM NEW TO THIS WEB PAGE I THINK IS WONDERFUL.

THIS GUERILLA SHOULD BE DONE AROUND THE WORLD I THINK ITS SO EFFECTIVE ITS WORKS LIKE THE VIRUS ITS ALSO MOVING ADVERTISEMENT PEOPLE THAT SEE THAT TAGGED ON OTHERS WILL ALSO WHANT TO GET TESTED. GENIUS!!!!!. MAKES YOU THINK....

ivan's picture
ivan

Thank you for your comment! Just one suggestion: Please don't use full caps. On the internet it is considered to be the equivalent of shouting in real world. It is also harder to read.

Ivan Raszl, admin of AotW

Daryllee's picture
Daryllee
56 pencils

This is nice! Simple, straight forward but very interesting! Good Job DDB Peru!

addyhoch10's picture
addyhoch10
2592 pencils

the basic idea isn't new, remember the pickpocket hand etc.
but this one probably really makes you think about getting tested (although it would piss me off if i realised i had been running around all day with this aids sticker on my back)

it reminds me of this bloody stupid urban legend of HIV infected junkies running round in frequented areas to stick their used machines into people's backs with a note saying 'congrats, you just got infected'.

ivan's picture
ivan

their used machines? what do you mean?

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

injections

ivan's picture
ivan

thanks. that's really fucked up!

Ivan Raszl, admin of AotW

Vibe's picture
Vibe
230 pencils

that's really fucked up!!

pixelbomb1's picture
pixelbomb1
2555 pencils

yeah, like your foul language.

Sincerely,
Arnold Santillan
714-206-2459

dubaipimp's picture
dubaipimp
24 pencils

sorry for the caps. by used machines you mean needles?

addyhoch10's picture
addyhoch10
2592 pencils

yeah :) i heard the term 'machines' once in a film, thought it was a common term.
any native english speakers around who heard it before?

the_ashlands's picture
the_ashlands
1394 pencils

nope

addyhoch10's picture
addyhoch10
2592 pencils

ok then, is there a junkie around who heard of it before? no?
ok, forget about the machines. damn movies

wadherg's picture
wadherg
8 pencils

i m sure all the guys in these picture are creatives working in the same agency

chimie's picture
chimie
156 pencils

i like the idea. However, in EU I think it would be illegal to stick people without their request/agreement. Maybe it is even in Lima the same ;-)

B128's picture
B128
392 pencils

Very nice. I think Peru should share this idea with DDB agencies in Africa.
I think it would be impactful.

klek's picture
klek
58 pencils

very nice :D and effective.
http://www.klekdesign.com

JCHS's picture
JCHS
67 pencils

Its not illegal to tag people in Lima, we did it with thounsands.

kc_brock's picture
kc_brock
703 pencils

did any of these sticker pushers get a fist in their mouth?

rd

sahir's picture
sahir
26 pencils

good idea... but could get people irate sometime...

JCHS's picture
JCHS
67 pencils

by irate you meant irritate? Well it sure did with a small amount of the callers but the client didnt mind. People who called pissed by this guerrilla action, also asked when could they go to get tested. This kind of message is so relevant that the client didn't  care if people got mad about it.

Thanks for the comments.

J.CHEHADE

roadaction13's picture
roadaction13
2 pencils

If this campaign was in Peru, why are the sticker in English?

addyhoch10's picture
addyhoch10
2592 pencils

if you have a closer look at the picture you will see that it has only been translated on the upper left sticker, the other ones are in spanish.

i don't know why so many people are asking the same question again and again.
non english ads get translated into english so the juries and other people (e.g. us) understand it.
it would certainly bother me to look at the picture, then read the bottom translation to understand what the ad says and then look at the picture again. this kinda destroys every quick working idea.
that's all.

1983's picture
1983
148 pencils

I saw a similar idea years before but i can remember where.

JCHS's picture
JCHS
67 pencils

You should prove it first. Its really easy to say that.

okd's picture
okd
8 pencils

Nice one. Not exclusive, though... these guys did it on a pretty huge scale too: http://projects.psi.org/site/PageServer?pagename=kickme_learnmore

JCHS's picture
JCHS
67 pencils

Yes, but this guys did it December 1 2006 . We did it late 2005 and continued through the year and Redess Jóvenes will continue using the HIV Sticker. We did it first here in lima and we are glad that the message is spreading and more people are aware of this virus.
Even at the end of the explanation you can read: This campaign will continue until 2006.

Bully's picture
Bully
8 pencils

it's shit

Guest's picture
Guest

Bad assss I love it

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