You can also watch a video of the activation on YouTube:
http://www.youtube.com/watch?v=YPhXy1g_h-g
Agency: Pragma DDB, Lima, Peru
Art director: Álvaro Naddeo
Copywriter: Jaime Chehade
Creative Directors: Ricardo Chadwick, José Razuri
Illustrator: Carlos Luna
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29 Comments
I AM NEW TO THIS WEB PAGE I THINK IS WONDERFUL.
THIS GUERILLA SHOULD BE DONE AROUND THE WORLD I THINK ITS SO EFFECTIVE ITS WORKS LIKE THE VIRUS ITS ALSO MOVING ADVERTISEMENT PEOPLE THAT SEE THAT TAGGED ON OTHERS WILL ALSO WHANT TO GET TESTED. GENIUS!!!!!. MAKES YOU THINK....
Thank you for your comment! Just one suggestion: Please don't use full caps. On the internet it is considered to be the equivalent of shouting in real world. It is also harder to read.
This is nice! Simple, straight forward but very interesting! Good Job DDB Peru!
the basic idea isn't new, remember the pickpocket hand etc.
but this one probably really makes you think about getting tested (although it would piss me off if i realised i had been running around all day with this aids sticker on my back)
it reminds me of this bloody stupid urban legend of HIV infected junkies running round in frequented areas to stick their used machines into people's backs with a note saying 'congrats, you just got infected'.
their used machines? what do you mean?
injections
thanks. that's really fucked up!
that's really fucked up!!
yeah, like your foul language.
Sincerely,
Arnold Santillan
714-206-2459
sorry for the caps. by used machines you mean needles?
yeah :) i heard the term 'machines' once in a film, thought it was a common term.
any native english speakers around who heard it before?
nope
www.ashlandic.com
ok then, is there a junkie around who heard of it before? no?
ok, forget about the machines. damn movies
i m sure all the guys in these picture are creatives working in the same agency
i like the idea. However, in EU I think it would be illegal to stick people without their request/agreement. Maybe it is even in Lima the same ;-)
Very nice. I think Peru should share this idea with DDB agencies in Africa.
I think it would be impactful.
very nice :D and effective.
http://www.klekdesign.com
http://www.klek-design.com
now on a new url!!
Its not illegal to tag people in Lima, we did it with thounsands.
did any of these sticker pushers get a fist in their mouth?
rd
good idea... but could get people irate sometime...
by irate you meant irritate? Well it sure did with a small amount of the callers but the client didnt mind. People who called pissed by this guerrilla action, also asked when could they go to get tested. This kind of message is so relevant that the client didn't care if people got mad about it.
Thanks for the comments.
J.CHEHADE
If this campaign was in Peru, why are the sticker in English?
if you have a closer look at the picture you will see that it has only been translated on the upper left sticker, the other ones are in spanish.
i don't know why so many people are asking the same question again and again.
non english ads get translated into english so the juries and other people (e.g. us) understand it.
it would certainly bother me to look at the picture, then read the bottom translation to understand what the ad says and then look at the picture again. this kinda destroys every quick working idea.
that's all.
I saw a similar idea years before but i can remember where.
You should prove it first. Its really easy to say that.
Nice one. Not exclusive, though... these guys did it on a pretty huge scale too: http://projects.psi.org/site/PageServer?pagename=kickme_learnmore
Yes, but this guys did it December 1 2006 . We did it late 2005 and continued through the year and Redess Jóvenes will continue using the HIV Sticker. We did it first here in lima and we are glad that the message is spreading and more people are aware of this virus.
Even at the end of the explanation you can read: This campaign will continue until 2006.
it's shit
Bad assss I love it