Hinz & Kunzt street magazine: Cardboard Protest
Hinz&Kunzt streetmagazin “Cardboard against homelessness” - a video case about a rather political campaign for a cause. In the middle of city council elections a guerilla campaign was launched protesting against homelessness despite vast amounts of vacant buildings. All materials were made of cardboard using a very interesting illustration technique. The campaign created massive awareness and PR.
Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Cedric Ebener
Art Directors: Petra Sievers, Regina Groffy
Copywriter: Michael Muck
Illustrator: Isabelle Göntgen / Isabelle Illustration
Photographer: Philipp Rathmer / Philipp Rathmer Photography
Graphic Designers: Ainara del Valle, Perez-Solero
Account Supervisor: Dirk Haase
Project Managers: Cornelia Fleig, Annika Jungclaus, Kim Sattler
Creative Producer: Benjamin Nadjib
TV Producer: Geog Hofer von Lobenstein
Finalizer: Claudia Klein
Producer: Jörg von Malottky / Produktionsbüro Romey von Malottky
Project Manager Media: Doris Kreidel / Jost von Brandis Service-Agentur
Digital Producer: Dan Nommensen / Danhills Agentur für digitale Kommunikation & Design
Published: February 2011
5 comments
Not so original. Cardboard has been used to represent the homeless too many times.
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@ morse. I agree with you though I like the way its used here.
ideas....30 minutes nahi toh free.
boring..
I've been seeing these billboards all across town. decent lines. but that's about it. not a showstopper.
The whole story about it is simulated. There only have been some ugly reprints of the cardboards.