Hinz & Kunzt: Cardboard Protest

Hinz&Kunzt streetmagazin “Cardboard against homelessness” - a video case about a rather political campaign for a cause. In the middle of city council elections a guerilla campaign was launched protesting against homelessness despite vast amounts of vacant buildings. All materials were made of cardboard using a very interesting illustration technique. The campaign created massive awareness and PR.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Cedric Ebener
Art Directors: Petra Sievers, Regina Groffy
Copywriter: Michael Muck
Illustrator: Isabelle Göntgen / Isabelle Illustration
Photographer: Philipp Rathmer / Philipp Rathmer Photography
Graphic Designers: Ainara del Valle, Perez-Solero
Account Supervisor: Dirk Haase
Project Managers: Cornelia Fleig, Annika Jungclaus, Kim Sattler
Creative Producer: Benjamin Nadjib
TV Producer: Geog Hofer von Lobenstein
Finalizer: Claudia Klein
Producer: Jörg von Malottky / Produktionsbüro Romey von Malottky
Project Manager Media: Doris Kreidel / Jost von Brandis Service-Agentur
Digital Producer: Dan Nommensen / Danhills Agentur für digitale Kommunikation & Design

February 2011


morse's picture
17002 pencils

Not so original. Cardboard has been used to represent the homeless too many times.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
2578 pencils

@ morse. I agree with you though I like the way its used here.

ideas....30 minutes nahi toh free.

Kriativity's picture
416 pencils


krautland's picture
3216 pencils

I've been seeing these billboards all across town. decent lines. but that's about it. not a showstopper.

Peter Plan's picture
Peter Plan
15 pencils

The whole story about it is simulated. There only have been some ugly reprints of the cardboards.

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