Het Zwarte Fietsenplan: Flat tire
Flat tire? Het Zwarte Fietsenplan. Sales and repairs.
Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009
13 Comments
At best, this idea is half-inflated.
I'm wonder how many flat tires they will need to fix in order to pay the fines for vandalizing the signposts.
Yes, when did vandalizing become acceptable advertising. This guerrilla may work for some edgy dot-com start-up, but no legitimate brand or company would advertise on street signs. The concept is creative maybe for a spec ad, but in no way a REAL ad campaign (at least in the states, maybe Europe is different?)
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Not bad... I kind of like it but I'm not sure
very impressive !!!!
I prefer this:
http://adsoftheworld.com/media/ambient/gam3_traffic_signs?size=_original
Very cool ideas.
What hath God wrought
traffic signs shouldn't turn into ad space. no respect for the idea or the work.
Not great idea.
good idea
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It would be too small to see.. nobody would've noticed that..
good and cheap ad
I am not sure if they are allowed to do this. that is, place stickers on those sings. If they are, then this is not just a good idea, it's a brilliant idea! Cost effective and eye catching.