Het Zwarte Fietsenplan: Flat tire

Flat tire? Het Zwarte Fietsenplan. Sales and repairs.

Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009


Reality Check's picture
Reality Check
1894 pencils

At best, this idea is half-inflated.

ShaniG's picture
17214 pencils

I'm wonder how many flat tires they will need to fix in order to pay the fines for vandalizing the signposts.

JPhilly's picture
173 pencils

Yes, when did vandalizing become acceptable advertising. This guerrilla may work for some edgy dot-com start-up, but no legitimate brand or company would advertise on street signs. The concept is creative maybe for a spec ad, but in no way a REAL ad campaign (at least in the states, maybe Europe is different?)

germanhudders's picture
336 pencils

Not bad... I kind of like it but I'm not sure

chris myles's picture
chris myles
429 pencils

very impressive !!!!

morse's picture
16609 pencils

Very cool ideas.

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akrokdesign's picture
50 pencils

traffic signs shouldn't turn into ad space. no respect for the idea or the work.

silvi's picture
4172 pencils

Not great idea.

rolling.stone's picture
2740 pencils

good idea


~ Quite obviously, I have gathered no moss ! ~

zephyr7884's picture
52 pencils

It would be too small to see.. nobody would've noticed that..

kamilwoojcik's picture
139 pencils

good and cheap ad

atb2005's picture
13567 pencils

I am not sure if they are allowed to do this. that is, place stickers on those sings. If they are, then this is not just a good idea, it's a brilliant idea! Cost effective and eye catching.

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