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Hertz: Give the dog a bone

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars.

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Philip Arvidson
Copywriter: Jenny Åberg Hüttner
Final Art: Emma Sandler
Project Managers: Hanna Steiner, Carina Claesson-Larsson
Production Manager: Patricia Weigle
Music: Jens Duvsjö
Published: June 2011

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6 comments

Gi_bo's picture
Gi_bo
1385 pencils

Jeje. This is cute. Like the idea and i like the media. Could go to waste though, considering pet owners know dogs chew just upon almost anything they find, don´t really think they would stop to look at what their chewing this time.

GiBo

kleenex's picture
kleenex
25210 pencils

it works for me.

jackblack's picture
jackblack
2230 pencils

Nice idea. Can't help but wonder how many of those dog owners will be renting cars?

Glut's picture
Glut
3947 pencils

EXCELLENT IDEA, DESPITE THE FACT THAT JACK BLACK SAID.

Sagiroy's picture
Sagiroy
2 pencils

Great great idea this is... I can imagine :-)

KimKong's picture
KimKong
198 pencils

I think this is very smart direct marketing. I wonder if they were put near hi-traffic areas for dogs, such as in/near dog runs. They said they had enormous success. The analyst in me wonders what kinds of numbers that means.

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