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Give the dog a bone

Agency Network: 
Published/Aired: 
June 2011

Hertz - Give The Dog A Bone

Description: 

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars.

Ambient advertisment created by Pool, Sweden for Hertz, within the category: Automotive.

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Philip Arvidson
Copywriter: Jenny Åberg Hüttner
Final Art: Emma Sandler
Project Managers: Hanna Steiner, Carina Claesson-Larsson
Production Manager: Patricia Weigle
Music: Jens Duvsjö

Comments (6)

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gioborde's picture
gioborde
Activity Score 1387

Jeje. This is cute. Like the idea and i like the media. Could go to waste though, considering pet owners know dogs chew just upon almost anything they find, don´t really think they would stop to look at what their chewing this time.

GiBo

kleenex's picture
kleenex
Activity Score 49606

it works for me.

jackblack's picture
jackblack
Activity Score 2357

Nice idea. Can't help but wonder how many of those dog owners will be renting cars?

Glut's picture
Glut
Activity Score 3935

EXCELLENT IDEA, DESPITE THE FACT THAT JACK BLACK SAID.

Sagiroy's picture
Sagiroy

Great great idea this is... I can imagine :-)

KimKong's picture
KimKong
Activity Score 198

I think this is very smart direct marketing. I wonder if they were put near hi-traffic areas for dogs, such as in/near dog runs. They said they had enormous success. The analyst in me wonders what kinds of numbers that means.

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