Advertisement

Give the dog a bone

Agency: 
Published/Aired: 
June 2011
Description: 

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars.

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Philip Arvidson
Copywriter: Jenny Åberg Hüttner
Final Art: Emma Sandler
Project Managers: Hanna Steiner, Carina Claesson-Larsson
Production Manager: Patricia Weigle
Music: Jens Duvsjö

Comments (6)

Log in or register to post comments

Highest Rated

KimKong's picture
KimKong
Activity Score 198

I think this is very smart direct marketing. I wonder if they were put near hi-traffic areas for dogs, such as in/near dog runs. They said they had enormous success. The analyst in me wonders what kinds of numbers that means.

gioborde's picture
gioborde
Activity Score 1387

Jeje. This is cute. Like the idea and i like the media. Could go to waste though, considering pet owners know dogs chew just upon almost anything they find, don´t really think they would stop to look at what their chewing this time.

GiBo

kleenex's picture
kleenex
Activity Score 43398

it works for me.

jackblack's picture
jackblack
Activity Score 2350

Nice idea. Can't help but wonder how many of those dog owners will be renting cars?

Glut's picture
Glut
Activity Score 3937

EXCELLENT IDEA, DESPITE THE FACT THAT JACK BLACK SAID.

Sagiroy's picture
Sagiroy
Activity Score 2

Great great idea this is... I can imagine :-)

KimKong's picture
KimKong
Activity Score 198

I think this is very smart direct marketing. I wonder if they were put near hi-traffic areas for dogs, such as in/near dog runs. They said they had enormous success. The analyst in me wonders what kinds of numbers that means.

Advertisement

20% Off Sale at iStock until December 9th 2016