Hero Honda Glamour: Chick-magnet

Simply magnetic.

Advertising Agency: JWT, New Delhi, India
Executive Creative Director: Agnello Dias
Creative Director / Copywriter: Rondeep Gogoi
Art Director: Sumonto Ghosh
Client Servicing Director: Rohit Sharma


LimitedTimeOffer's picture
200 pencils

Idea feels rather trite. Also I'm unsure of the strategy of selling a supposedly sexy bike by covering it up almost entirely.

sonucoues2002's picture
804 pencils

simple and nice

swat's picture
355 pencils

i think the guys were not looking at the bike...they were taking down the phone number :P

Looks kinda artificial to me. They should have used post-its of different colours.

Wordnerd's picture
6658 pencils

done as a print for mini.. and i agree - by using just clean post-its those guys from JWT exploit themselves as morons

rahil's picture
20 pencils

this idea is so lame. post it... done to death... the bike is called glamour.. not love.. and only hookers will leave their numbers like this with name in public.. sorry!

Signe_S's picture
357 pencils

I think it´s cute. Would have been prettier visually, if all the little notes were more different. One pink, one handwritten, a few business cards etc.

Gunjan69's picture
67 pencils

Chick Magnet.....this reminds me of Pussy magnet from the
movie 'Borat'..where Borat is looking for a car with
"pussy magnet"...hahhahhaha

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