Hepar: Bins
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Témin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Vincent Mercier
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
News
Comments
No! You do not advertise food or drinks on garbage boxes.
largely agree
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
this is just wack....christ
hopa, scuze
this is just wack....christ
hopa, scuze
This campaign boosted the sales by 34% in 3 weeks...??? Maybe these 3 weeks were hottest day of the summer....
Allez mon Marcel, vas-y. I don't believe your stats..
Now, I for one know that whenever I have a chance, on a hot Summer day in Paris, I like to skip away from the boring Seine and ugh, horridly-ugly French girls, and watch the garbage-men do their thing. You know? Guys? Don't you do that?... WHO SAW THIS? People watched the garbage men? And saw this campaign? And the word TRANSIT didn't inspire them to use a different medium, perhaps TRANSIT?! I dunno.. cool idea. If you like to associate health-food with garbage.
lol good writing!
Nunca relacionar un producto comestible con basura. regla de oro.
Además el sentido de esta idea se entiende solo cuando se descarga el tacho en el camión.
Yeah. awful. Don't advertise food on garbage cans - unless its a recycling bin .. even still, advertise with caution.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
crap product n' idea.
hahahahahha, c'mon, who stares at trash being dumped? Or are U trying to sell water to the trash-men, lol!?
.: look for the green giant on the label :.
I agree with the ad/trash thing. But, Isn't a product that helps you to throw away your own intestinal trash? Think about it...
Juan Rocha
its not possible to work.
didnt like it at all...
Estoy de acuerdo con vos Silvi
99,99% won't see the bin being emptied so won't get the message. All they see is a confusing (rotated) line on a trash bin about a mineral water. How much have you thought about this idea, Marcel??
its just garbage!
withalltherespects