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Henkel Superglue: Outdoor

Henkel Superglue: Outdoor
Your rating: None Average: 8.3 (3 votes)

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Céline Landa
Art Director: Benjamin Marchal
Advertiser’s Supervisors: Xavier Mendiola, Laetitia Vitalis
Account Supervisors: Sophie d’Aurelle, Camille Six
Photography: Joe Madsen

7 Comments

bubblestheclownfish's picture 599 pencils

SUPERGLUE is holding a car on a billboard. SUPERGLUE is holding a billboard up with no screws. THIS is just a very strong paper paste. Nothing more. You don't use drops of superglue on paper. Pffft! Not so good.

bknowlden's picture 3676 pencils

I think it's clever, but it does miss a pretty key insight

chriscoast's picture 77 pencils

Bubblestheclownfish is right.
Although the rest of the paper on the billboard is teared up, the part with superglue is still standing. The problem is that superglue can do more than sticking the paper.

**!BULLSEYE!**

cesarsepulveda's picture 62 pencils

This is nice but done before, to me is the same idea...

http://adsoftheworld.com/media/print/audi_quattro

bright rhino's picture 118 pencils

I'm never impressed with ads for super adhesives...the same way that I'm never impressed with ads for cutlery and hot sauce. It's just waaay too easy.

justpassingby's picture 1372 pencils

now how many houswives are gonna get this??

Beatboxer's picture 1523 pencils

I like it, a lot...

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