Henkel Superglue: Outdoor
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Céline Landa
Art Director: Benjamin Marchal
Advertiser’s Supervisors: Xavier Mendiola, Laetitia Vitalis
Account Supervisors: Sophie d’Aurelle, Camille Six
Photography: Joe Madsen
7 Comments
SUPERGLUE is holding a car on a billboard. SUPERGLUE is holding a billboard up with no screws. THIS is just a very strong paper paste. Nothing more. You don't use drops of superglue on paper. Pffft! Not so good.
I think it's clever, but it does miss a pretty key insight
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brandon
www.brandonknowlden.com
Bubblestheclownfish is right.
Although the rest of the paper on the billboard is teared up, the part with superglue is still standing. The problem is that superglue can do more than sticking the paper.
**!BULLSEYE!**
This is nice but done before, to me is the same idea...
http://adsoftheworld.com/media/print/audi_quattro
I'm never impressed with ads for super adhesives...the same way that I'm never impressed with ads for cutlery and hot sauce. It's just waaay too easy.
now how many houswives are gonna get this??
I like it, a lot...