Henkel Super Bonder: Bop Bags
Bop bags with umages of fragile and expensive vases printed on them, were placed in high footfall areas, including major mall. Passer-by couldn't help but touch, hit and play with the bop bags, which demonstrated that whatever happens to your most precious ornaments, Super Bonder would have them up and in perfect condition in matter of seconds.
Advertising Agency: Ars DDB, Caracas, Venezuela
Executive Creative Director: Exequiel Rodríguez, Horacio Maggi
Creative Director: Maria Carolina Jaso
Art Director: Duilio Perez
Copywriter: Maria Carolina Jaso
Account Supervisor: Ramon Guzman
Account Director: Hector Rincon
Advertiser's Supervisor: Ramon Manzanilla
Published: January 2010
3 Comments
In the way that this has been executed I don't see most consumers making the connection to the product.
okaaay ... now i got it why they have used the BOP bags :(...again not a good communication way for this kind of product...even though gr8 concept
At first I only saw the press ads and thought 'nice'. The problem being is that it was just a representation. Then I saw these 'bop' bags or Weebles as I know them from childhood ("Weebles wobble but they don't fall down!") and the idea was brought to life. Who wouldn't be happy with that in their book?
The only question I am mulling over is whether Super Glue is just a bit of a simple product for it? Everyone knows the benefit of Super Glue. Would it have been better for an insurance company? I think so.
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