Henkel Loctite Super Bonder: Glued Building

To promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product.

Advertising Agency: Peralta Straw Berry Frog, São Paulo, Brazil
Art Director: Marcelo Moura, Sidney Araujo
Copywriter: Guilherme Nesti
Published: April 2010

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14 comments

Dzsoi's picture
Dzsoi
5269 pencils

I like it, simple, clever exaggeration.

atb2005's picture
atb2005
13567 pencils

Nothing special or extraordinary

Hiperion's picture
Hiperion
3138 pencils

Exactly, atb.
And this is its merit.

atb2005's picture
atb2005
13567 pencils

You are right. I guess I was just trying to say that this is not something worth really 8 stars or more. It's just not a "big idea" or something truly outstanding. :-)

Guest's picture
Guest

advertising must be something simple and efficient : this is exactly what they did

Guest's picture
Guest

I like the idea. Although the superglue should've been close to the crack, otherwise people are not gonna see the product placement and panick! :-)

Guest's picture
Guest

old. very old idea.

Guest's picture
Guest

Where is it in cannes? It should be there.

Guest's picture
Guest

AWSOOOMEEE!!!

Guest's picture
Guest

Wow! Very good idea.

Guest's picture
Guest

it was in Cannes, didnt get any prize, but was there.

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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AssassinX's picture
AssassinX
1329 pencils

Old idea, but I think it works.

TommyO's picture
TommyO
1866 pencils

Very nice idea and execution.

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