To promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product.
Advertising Agency: Peralta Straw Berry Frog, São Paulo, Brazil
Art Director: Marcelo Moura, Sidney Araujo
Copywriter: Guilherme Nesti
Published: April 2010
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14 Comments
I like it, simple, clever exaggeration.
Nothing special or extraordinary
Exactly, atb.
And this is its merit.
You are right. I guess I was just trying to say that this is not something worth really 8 stars or more. It's just not a "big idea" or something truly outstanding. :-)
advertising must be something simple and efficient : this is exactly what they did
I like the idea. Although the superglue should've been close to the crack, otherwise people are not gonna see the product placement and panick! :-)
old. very old idea.
Where is it in cannes? It should be there.
AWSOOOMEEE!!!
Wow! Very good idea.
it was in Cannes, didnt get any prize, but was there.
excellent
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~ Quite obviously, I have gathered no moss ! ~
Old idea, but I think it works.
Very nice idea and execution.
That's me!
http://blog.tapuz.co.il/wranger