Help: Art against drunk driving

Drink and drive and you might live to suffer the consequences.
This wheelchair was made from a wrecked car. The driver was drunk.

We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.

Advertising Agency: BBDO/PROXIMITY MALAYSIA, Kuala Lumpur, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Copywriters: Ronald Ng
Advertiser's Supervisor: Juliet Chan
Account Supervisor: Junisa Sidek
Art Directors: Mun
Typographer: Mun
Other Credits: Sham Van Boonstra, Azi Shafian, Uzz Taufek

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8 comments

Hibon's picture
Hibon
3731 pencils

Nice work for public interest.All agencies should work and be more involved on this kind of messages.

Simple ideas are the best !

houqiaoli's picture
houqiaoli
60 pencils

you might live to suffer the consequences....nice copy and execution

Mandark's picture
Mandark
407 pencils

i like it...unfortunatelly, last nite i saw transformers...and i find this device awesome!!!! the car that transformed in a wheelchair. do a robot next!! i'm sorry...i'm retarded..

"U think it's perfect?! Press delete and start again!"

tirthomitro's picture
tirthomitro
2718 pencils

this's sooooo cooool!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

er...since when did Malaysia, an Islamic country, allow alcohol on its land?

Guest's picture
Guest

It's shocked and cool at the same time!
Exellent work!

Guest's picture
Guest

i believe there is a typo, i could be wrong.

Guest's picture
Guest

i am from malaysia, and i drink beer everyday. dude, u really need to either read more or travel more.

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