Help: Art against drunk driving
Drink and drive and you might live to suffer the consequences.
This wheelchair was made from a wrecked car. The driver was drunk.
We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.
Advertising Agency: BBDO/PROXIMITY MALAYSIA, Kuala Lumpur, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Copywriters: Kevin Le, Ronald Ng
Advertiser's Supervisor: Juliet Chan
Account Supervisor: Junisa Sidek
Art Directors: Mun, Kelvin Leong, Aidan Au, Pebble Goh
Typographer: Mun
Other Credits: Sham Van Boonstra, Azi Shafian, Uzz Taufek



Comments
Nice work for public interest.All agencies should work and be more involved on this kind of messages.
Simple ideas are the best !
you might live to suffer the consequences....nice copy and execution
i like it...unfortunatelly, last nite i saw transformers...and i find this device awesome!!!! the car that transformed in a wheelchair. do a robot next!! i'm sorry...i'm retarded..
"U think it's perfect?! Press delete and start again!"
this's sooooo cooool!!!!!
er...since when did Malaysia, an Islamic country, allow alcohol on its land?
Brutally simple. Nice!
It's shocked and cool at the same time!
Exellent work!
i believe there is a typo, i could be wrong.
i am from malaysia, and i drink beer everyday. dude, u really need to either read more or travel more.
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