Help: Art against drunk driving
Drink and drive and you might live to suffer the consequences.
This wheelchair was made from a wrecked car. The driver was drunk.
We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by. Finally, we put up pledge boards for people to show their support for the campaign. In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.
Advertising Agency: BBDO/PROXIMITY MALAYSIA, Kuala Lumpur, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Copywriters: Ronald Ng
Advertiser's Supervisor: Juliet Chan
Account Supervisor: Junisa Sidek
Art Directors: Mun
Typographer: Mun
Other Credits: Sham Van Boonstra, Azi Shafian, Uzz Taufek


8 Comments
Nice work for public interest.All agencies should work and be more involved on this kind of messages.
Simple ideas are the best !
you might live to suffer the consequences....nice copy and execution
i like it...unfortunatelly, last nite i saw transformers...and i find this device awesome!!!! the car that transformed in a wheelchair. do a robot next!! i'm sorry...i'm retarded..
"U think it's perfect?! Press delete and start again!"
this's sooooo cooool!!!!!
they showed me a picture & i laughed
dignity has never been photographed
er...since when did Malaysia, an Islamic country, allow alcohol on its land?
It's shocked and cool at the same time!
Exellent work!
i believe there is a typo, i could be wrong.
i am from malaysia, and i drink beer everyday. dude, u really need to either read more or travel more.