Advertisement

U-code

Agency: 
Published/Aired: 
July 2011
Description: 

Creative Director: Heinze.Iwinski

Advertising Agency: Leo Burnett, Warsaw, Poland
Art Directors: Yigit Unan, Nina Lupinska, Robert Chudzik
Copywriters: Anna Gadecka, Kamil Kowalczyk
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska

Comments (14)

Log in or register to post comments

Highest Rated

baraguzzy's picture
baraguzzy
Activity Score 75

I love it :)

Viral_Artist's picture
Viral_Artist
Activity Score 37

I love it :) everything i like : Fun, simple, technological, interactive, positive contribution to the festival experience...

kleenex's picture
kleenex
Activity Score 43349

Great idea!!

Sarah80's picture
Sarah80
Activity Score 207

very clever. I like it

andylefty's picture
andylefty
Activity Score 4535

I was getting ready not to like this.

Simply cannot argue with the logic! Very good.

BrendaPollegard's picture
BrendaPollegard
Activity Score 18

Nah...

Hadrons's picture
Hadrons
Activity Score 6017

great gimmick, smart approach - you can't argue with facts.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Brad_US's picture
Brad_US
Activity Score 128

Nice, nice! I love it!

sambuca's picture
sambuca
Activity Score 1066

Made this a year ago on my t-shirt, linked to my Facebook account...
nothing special

Glut's picture
Glut
Activity Score 3937

why??? way much better "breaking the ice" talking, interacting. One on one. My god!
Don´t let a machine speaks for you

kalrathia's picture
kalrathia
Activity Score 2

Brillant!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Oooh the kids they love their gadgets, and the brands they love them some customers. This is interesting if the QR went through the Heineken website, harvesting numbers that are used later for some annoying personal follow-up texts. Anyone from the agency help us on how the data was used afterward? Otherwise this is just a modernisation of the 80s 'shag-tag' where people wore a number in clubs and others posted messages on a pinboard beside the number. Fine way to 'meet' people, but not sure about 'open[ing] your world'. And why oh why did Heineken ever dump the glorious payoff 'Serving the Planet' - that was perfect.

zm's picture
zm
Activity Score 13

very good idea!

mariobross2's picture
mariobross2
Activity Score 34

the idea is everything.. open air is great polish open air party

baraguzzy's picture
baraguzzy
Activity Score 75

I love it :)

Advertisement