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Heineken: U-code

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze.Iwinski
Art Directors: Yigit Unan, Nina Lupinska, Robert Chudzik
Copywriters: Anna Gadecka, Kamil Kowalczyk
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
Published: July 2011

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14 comments

Viral_Artist's picture
Viral_Artist
37 pencils

I love it :) everything i like : Fun, simple, technological, interactive, positive contribution to the festival experience...

kleenex's picture
kleenex
25612 pencils

Great idea!!

Sarah80's picture
Sarah80
207 pencils

very clever. I like it

andylefty's picture
andylefty
4533 pencils

I was getting ready not to like this.

Simply cannot argue with the logic! Very good.

BrendaPollegard's picture
BrendaPollegard
18 pencils

Nah...

Hadrons's picture
Hadrons
5743 pencils

great gimmick, smart approach - you can't argue with facts.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Brad_US's picture
Brad_US
128 pencils

Nice, nice! I love it!

sambuca's picture
sambuca
1066 pencils

Made this a year ago on my t-shirt, linked to my Facebook account...
nothing special

Glut's picture
Glut
3947 pencils

why??? way much better "breaking the ice" talking, interacting. One on one. My god!
Don´t let a machine speaks for you

kalrathia's picture
kalrathia
2 pencils

Brillant!

CuriousPencil's picture
CuriousPencil
4227 pencils

Oooh the kids they love their gadgets, and the brands they love them some customers. This is interesting if the QR went through the Heineken website, harvesting numbers that are used later for some annoying personal follow-up texts. Anyone from the agency help us on how the data was used afterward? Otherwise this is just a modernisation of the 80s 'shag-tag' where people wore a number in clubs and others posted messages on a pinboard beside the number. Fine way to 'meet' people, but not sure about 'open[ing] your world'. And why oh why did Heineken ever dump the glorious payoff 'Serving the Planet' - that was perfect.

zm's picture
zm
13 pencils

very good idea!

mariobross2's picture
mariobross2
34 pencils

the idea is everything.. open air is great polish open air party

baraguzzy's picture
baraguzzy
75 pencils

I love it :)

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