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Heineken: The real Master of intuition

We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we've hidden cameras everywhere to give them the surprise of their lives.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Cric
Account manager: 
Giada Salerno
Producer: Mariella Maiorano

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5 comments

bate_palmas's picture
bate_palmas
1479 pencils

TERRIFIC IDEA

Really funny! I don't know that it will make people download the app but it was just so damn entertaining.

Well done!

CommandZ's picture
CommandZ
2472 pencils

Wow, what's not to like?!

kleenex's picture
kleenex
26435 pencils

Fun trick.

stickynotes's picture
stickynotes
1058 pencils

interesting, nice idea indeed. but i'm not sure if the commentators really understood what was going on..

tytycadet's picture
tytycadet
49 pencils

love it ..... the insight is great, everyone is an expert afterwards. Just think could have been even more sneaky with seeds. Maybe it was not in the edit.

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