Heineken: Tastebuddies case study
Tastebuddies by Heineken is a concept that we created for Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a a brief and 30 minutes to solve the problem. Did they walk out with a product that could actually be made? See the ideas and plenty of other stuff in campaign blog at tastebuddies.fi
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen, Erkki Izarra
Art Director: Maria Fridman
Copywriters: Antero Jokinen, Erkki Izarra, valtteri Väkevä
Agency Producer: Sami Alppiranta
Designer: Ville Kovanen
Illustrator: Pieter Janssen / Parra
Agency Producer: Petra Hakala
4 comments
Again?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Are you referring to these posters?
http://adsoftheworld.com/media/outdoor/heineken_tastebuddies
Ivan Raszl, admin of AotW
Yes. I would swear that I saw this case study clip last fall, after a search spurred by an interest in the project.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
You are right. Old campaigns have been re-appearing on the front page. It's not just this case study. It's also the "picture protect" campaign.