Heineken: Speaker Crates

The Heineken Speaker Crates are small speakers (68 x 115 x 87 mm) that look like the crates in which Heineken sells 24 bottles of beer 30cl. The biggest SKU (volume wise) in the Netherlands. You can add the Speaker Crates to every PC (with a USB cable) or plug any MP3 player into them and use them wherever you want (by inserting batteries). They are small but sound great! The Heineken Speaker Crates come with 6 cans of Heineken 33cl in a special pack. And are sold for no more than €9,95. The promotion runs from 20 august 2007.

Advertising Agency: De Combinatie van Factoren, Amsterdam, The Netherlands
Art Director: Niels Streckfuss
Copywriter: Bas Boterman
Released: August 2007

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5 comments

Guest's picture
Guest

Yeah, so ????

Guest's picture
Guest

is this considered an "idea"? it's along the lines of BUY 2 GET 1 FREE

everartz's picture
everartz
7611 pencils

do we consider the layout and tak about it since there is no idea around here?

| Everartz |

fractalrene's picture
fractalrene
1506 pencils

Aha...

wizzyfx's picture
wizzyfx
33 pencils

Nice product design, wrong website..

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