Heineken: Heineken Style Nuggets

URL: http://www.basso.fi/stylenuggets

Advertising Agency: 358, Helsinki, Finland
Creative Director / AD / Copywriter: Errki Izarra
Art Directors: Leo Karhunen, Maria Fridman
Copywriter: Valtteri Väkevä
Graphic Designer: Ville Kovanen, Iiris Ojanen
Agency Producer: Petra Yli-Hemminki

September, 2011


atb2005's picture
13561 pencils

Heineken and Chanel 5? Heineken and La Perla bra? Not working for me. It's interesting though that when it comes to marketing to "urban influencers" advertisers nearly always (if not always) position the product as a fashion (luxury) choice. It's getting old.

Bill Me Now's picture
Bill Me Now
180 pencils

Doesn't make a whole lot of sense to me. Maybe if this comment posting came with a beer I'd give it a higher rating.

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